#Out4GCI

As Chief Marketing Officer for Get Covered Illinois I’ve had the opportunity to develop and lead an integrated marketing campaign where multicultural insights and a data driven approach are at the forefront of our decisions. This approach and our team’s tireless efforts to ensure we are reaching our state with the right message, at the right time, and with creative that reflects the diversity of our great state has been a key driver behind our success. Our campaign has been recognized nationally for its creativity and ability to drive results and while I’m proud of all our work, I’m especially proud of the new ad we released this weekend for the launch of National LGBT Enrollment Week. This ad, which will run statewide as part of our last 30-day open enrollment push, is the first Get Covered ad in the nation to feature a same-sex married couple on broadcast TV.

Please take a look and if you like it please share it with thehashtag: #Out4GCI.

video link: https://bit.ly/Out4GCI

H/T: FleishmanHillard, Downtown Partners Chicago, Elemento L2, Hawthorne Strategy Group, Conroy Media, Compass Public Affairs, Quriosity Productions, and all our Get Covered Illinois Partners.