Out-smart the mysteries of beauty needs

In a world filled with endless choices, how can cosmetic brands make a lasting impression on consumers? Sensory #marketing techniques, which engage us by appealing to our senses and leave a lasting impression, holds the key to finding the solution.

Close your eyes, if you will, and imagine the scene.?Imagine stepping into a?beauty?store and?as you browse through the aisles,?you are assaulted with promises, pretty packaging, and familiar names.?

When brands focus on creating a #Beauty Moment of Truth for consumers, they are not just selling products; they become trusted advisors and companions on the consumers beauty journey. This way #brands provide a personalized, hands-on experience, that can build stronger emotional connections with their consumers, building on brand loyalty and ...Read More

Let's embark on a vibrant journey through the challenges of colour cosmetics, where e-commerce and digital reign supreme. In a market filled with endless foundation shades, lighting mishaps, camera tricks, undertones, and skin complexities, finding your perfect match can sometimes feel like a quest worthy of a unicorn!

Join the exciting revolution! Embrace the Real Shade Finder and empower your customers with a one-of-a-kind foundation matching experience. Let sustainability, convenience, and accuracy be the pillars of your brand's success.?

Let them fall in #love with your brand time and time again!

...This is how it works

Do you know your skin type?

Not all skin is created equal. Different #skin types—may it be oily, dry, normal, combination, or sensitive skin—have different needs. In order for your consumer to properly care for their skin, they need to identify their own skin type first. Here you can see how an on-skin tester works for different skin types.

BIORé Skin Assessment Tool - To educate and recommend

The marketing team of Bioré in Germany realised that their consumers (15-29 year olds) buy their product based on the ingredients rather than?skin?type.?This lead to incorrect usage and even disappointment if it did not give the results they were expecting. The team wanted to change that. They needed a tool that could?educate?the consumers about their skin needs so that they may buy and use the product that worked best for their skin. For their launch of product variants in-store, they needed a tool that was easy to use and?recommended?the product that was exactly what the consumer needed. Thus ensuring their product?loyalty...check out our other brand projects