?? Out-of-Phone Marketing: The New Horizon in Customer Interaction ??

In a world where smartphones have become indispensable, marketers have long focused on mobile campaigns to reach customers. However, the next big trend within digital marketing is pulling the power of customer interaction from inside to outside the traditional phone experience. Welcome to the world of Out-of-Phone (OOP) Marketing! ??

?? TikTok's Out-of-Phone: A World of Possibilities

This innovative concept, initiated by TikTok, enables them to act as a site owner and a provider of public advertising space. It allows brands to launch their TikTok campaigns on digital screens in various public spaces, such as cinemas, airports, and train stations, making it the latest trend within the Out-of-Home (OOH) channel.

With Out-of-Phone, brands can expand their digital marketing strategies to new environments, reaching audiences that may not be active on TikTok itself. Additionally, this trend offers the opportunity to firstly kick-off campaigns on TikTok, and to subsequently amplify the most effective campaigns through Out-of-Phone on TikTok-owned public advertising space, with the goal of bringing only the most current and appealing content to the 'real world.' This provides brands with a unique opportunity to increase the impact of their campaigns, while simultaneously achieving efficiency benefits.

Why is this important?

1. Broader Audience: Out-of-Phone is not limited to TikTok or even smartphone users, allowing a wider audience to be reached.

1. Efficiency: 'Testing' campaigns on TikTok gives brands the opportunity to only amplify and expand the most successful campaigns to Out-of-Phone, thereby advertising these proven TikTok campaigns in public spaces.

1. Targeted Impact: By targeting advertisements to a specific location, brands can tailor their message to the demographic and cultural characteristics of the local audience, or focus content on a local event. This ensures a more relevant and resonant digital marketing experience.

?? Conclusion

Out-of-Phone marketing represents the latest trend within the Out-of-Home channel and offers brands a fresh and less invasive way of advertising in which the boundaries between online and offline marketing blur. While mobile marketing remains important, it is crucial for companies to think outside the screen and explore new ways to connect with their audience, with content that suits them and the moment.

?? What are your experiences with out-of-phone marketing? Have you seen examples that impressed you? Share your thoughts in the comments!

#Marketing #Innovation #CustomerExperience #DigitalMarketing #BrandEngagement #OutOfPhoneMarketing #TikTok

Written by: Gilles Rijk