Out of Earshot, Out of Mind: The Easy-to-Miss Opportunity Business Managers Are Neglecting
In the bustling world of business management, it's easy to get caught up in the myriad responsibilities that demand our attention. However, amidst the chaos, it's crucial not to forget that our customers are calling our businesses more than ever, and their first impression often hinges on the moments they spend on hold.
Picture this: a potential client eagerly dialing your company's number, only to be greeted by static-filled hold music, a repetitive and boring "royalty-free" hold music track, or outdated promotions. The truth is that what callers hear while waiting on hold matters and neglecting this aspect can be detrimental to your business.
It's not just about keeping someone on the line; it's about seizing an opportunity to showcase your brand's personality, values, and professionalism. In an era where every interaction counts, it's time for business managers to tune into the hold experience and ensure that what callers hear reflects the excellence and dedication that define your business.
Instead of just going along with the mundane waiting-on-hold experiences you have endured when calling other businesses, take a few moments to focus on how you can turn hold music into an engaging and informative experience for your callers.
Storytelling and Hold Music
Imagine a potential customer calling your business, being placed on hold, and hearing a brief story about your company's journey, values, or even an exciting product highlight. Now, that's not just hold music; it's storytelling in action. Studies show that 70% of consumers feel more connected to a brand after hearing their story. So why not use spoken messages along with hold music as a powerful tool to weave a narrative that keeps your callers engaged and informed?
What's New?
If you have forgotten to update what callers hear while waiting on hold, you're sending your customers (shoppers, patients, members) a message: "There's nothing new or exciting going on here." One of the challenges business owners and managers face is the hassle of updating hold messages. Enter Easy On Hold's streaming hold music service, a game-changer in simplifying this process. The user-friendly platform lets you effortlessly manage your on-hold content, ensuring that your messages are always current and relevant. No more outdated promotions or irrelevant information – just a seamless and efficient way to keep your callers in the loop.
Customer Experience Focus
Think of hold music as an extension of your customer experience (CX) efforts. By using Easy On Hold's streaming service, business owners and managers can create a dynamic and informative experience for callers, even during short wait times. The possibilities are endless, whether it's highlighting promotions, sharing company news, or simply providing a friendly message.
Action Item
Make it a New Year's resolution to remember to engage, connect, and inform callers who must wait (even if briefly) on hold. Transform the waiting experience by embracing the power of storytelling and utilizing the innovative Easy On Hold streaming hold music service. The next time your customers find themselves on hold, they will be impressed and informed. The soundtrack to your business should be as memorable as your products and services.