Out with the (C)old | Ed. #8

Out with the (C)old | Ed. #8

Diana Carter Diana Carter

Diana Carter

Mom of 3 | Fractional CMO + GTM Leader | Growth-Marketing Agency Owner | Partnering with 0-to-1 and 1-to-N startups shaping the future of work, employee benefits, parenting, and women's health | Angel Investor

发布日期: 2024年6月11日
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And just like that, it's June! If you’re anything like me, then doing a MAJOR cleaning before summer is your jam.?

And if you’re a founder, then deep cleaning should apply to your growing startup as well.?

I?don’t?mean you need to clean off your desk and clean up your file organization (which, let’s face it, can only help.) What I?do?mean is that you should take this opportunity to look at all your marketing processes (or lack thereof ??) and clean some house.?

Ask yourself the tough questions:?

  • Is my messaging working??
  • Is my SEO on point??
  • Does my website need a facelift??
  • Am I running the right ads??
  • Am I blogging as regularly as I should be??
  • Do we need new assets (pictures?and?video)??
  • Do we have a solid social media plan to take us into Q3??

No, this list is NOT meant to stress you out. But it IS meant to light a ?? and inspire you to take the necessary steps to help your brand grow.?

Fortunately, you’ll find a lot of helpful information in this edition of The Bootstrap—especially if you’re in the early phases of your launch. (Or even if you’re in the spring-cleaning stages as well.)

Happy Bootstrapping!

—? Diana Carter

?? Today's Bootstrap Boost

Pick my brain — but without adding another meeting to either of our calendars.

?? Don’t sweat it. Lean on these?Marketing Resources for Founders

?? Not all stages of startups are the same:?Marketing at Each Stage of Your Startup

?? Hate to break it to you, but?your marketing strategy can’t fix bad messaging

Your weekly marketing freebie.

The leg up you need to scale your startup.

Need some help with SEO success??

Here are some fantastic?free?SEO resources to get you on your way.

Sneak Peak ????


领英推荐

If outsourcing your marketing isn't an option, but you find yourself winging it instead of seeing an impact, you might need more of a roadmap.

We LOVE this cohort-style course to help you CRUSH your marketing, called Marketing Momentum.

??You thirsty?

What got my strategic juices flowing this week…

???Yes, texting works!:?Integrating SMS and Email Marketing

???? There’s more to SEO than just Google…Optimizing for other search engines

???Keyword research?using ChatGPT

?? I'm definitely stalking you on LinkedIn

LinkedIn posts I loved from founders I can't get enough of ??

Lauren Paige Magenta | President & COO, Magenta Media

Stronger together ??


?? More than Nuts and Bolts

The section you read only if you’ve got more than 4-minutes to mess around on your phone…

?? By the numbers:?69% of retail and CPG industry professionals reported an increase in annual revenue attributed to the?adoption of AI.

?? Mini Boost: “Success is walking from failure to failure with no loss of enthusiasm.” - Winston Churchill

???Worth the Read: Using ASMR?in fashion and beauty marketing.

The Bootstrap The Bootstrap

The Bootstrap

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