The ousting of political consulting firms in India & the complete takeover of political parties - Part 1

Year 2014- 2018

From Political Party to political consulting firm:?I need 1 lakh apps installed on mobile devices.?

From political consulting firm to Political Party: Sure, sir, this is absolutely not an issue. Installing just one app would cost around Rs 300.

Their digital marketing team was tasked with achieving a goal of 1 lakh+ installs in under Rs. 20.

The company received Rs. 280 for each app installation.

Political parties' expense: 3 crore

Actual app spending: 20 lakhs

| Earnings of the firm for just app installation: 2.8 crore |?

Year 2018 to the present

From a political party to an advocacy firm: I require 1 lakh apps installed on mobile devices for less than Rs 25.

From political consulting to Political Party: Sir, that wouldn't be possible.?

From Political Party to political consulting Firm: Not a problem; we'll hire another digital marketing firm to do the same thing.

From political consulting firm to Political Party: "No, sir, that's not required. We will only be able to bring Rs 30-35.

Their digital marketing team was tasked with achieving a goal of 1 lakh+ installs in under Rs. 15.?

The company received Rs. 30 for each app installation.

Political parties' expense: 30L

Actual app spending: 15L?

| Earnings of the company for just app installation: 15L |

In just four years, political parties have evolved to the point where they fully understand the role of digital marketing in the operation of political parties and have begun to build in-house teams for the same.

What are the major commonalities between an election and the launch of a movie??

Both announce their leaders.

Both have a good theme song.

Both are dependent on public

Finally, both are highly valued in India.

In India. Previously, elections were held using traditional methods such as road shows, yatras, or door-to-door campaigns, but since 2014, there has been a significant shift towards online campaigning. Any leader wants to connect with their citizens through the best possible communication, and digital marketing was a booming transformation happening during the same period.?

There were a few companies that understood this problem and started pitching it to political parties, leaders to switch to an online campaign. Many people were hesitant to switch to online advertising, but a few political parties showed faith and began using it, resulting in a transformational victory in 2014.

Right time. Right place. Right People?

A few political advocacy groups enter the arena at the right time with their teams from IIM, IIT, and NIT. 80% of teams were trained in digital marketing, and this was the first time any leader would be witnessing the power of digital marketing. Leaders were highly impressed to see the impact of digital marketing. The rise of their popularity through social media platforms was new to them.?

In next phase, we shall discuss the future possibilities of political consulting Firms and what shall be their survival source. ?

Continue..