Our World it is “A-Changin"?...
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Our World it is “A-Changin"...

I can’t help but sing Bob Dylan’s, “The Times They Are A-Changin” as I write this…

I was recently looking at a weather app and it stated that we were 10 degrees above average for this time of the year in #Oklahoma at 97 degrees Fahrenheit.? ??

These irregular weather patterns and temperature spikes are not only affecting America. The UK is experiencing its hottest year on record and according to the UN Weather Agency, “many parts of the world experienced one of three warmest Julys on record”.


WMO Surface air temperature.


I scrolled further on this app and noticed they have now created a rating system for “Outdoor Sports”. There was an 8 beside the icon which means the conditions are not ideal and that you should consider modifying activities to limit outdoor exposure.

I don’t know about you, but I never remember this being an issue when I was a kid in the 1980’s. – I realize I am dating myself???


Whether we want to believe it or not our world it is “A-Changin” in more ways than we can imagine.

Business is one area that has seen a lot of changes and will continue to do so.

When I entered the digital space in 2020 I realized that businesses looking to succeed in this world would have to embrace the shift to #digital and create a presence on social.

What does creating a presence on social even mean?

It means:

????allowing employees to have an online presence

????creating unique profiles

????showing up authentically

????building connections

????creating content

????forming collaborations

????creating community

This concept was far from my experience in the #oilandgas industry. We worked in person and within the state never utilizing our social profiles to engage with our stakeholders.

That is a mistake so many companies are currently making.

At what point will companies embrace the shift to digital commerce?

Those that are willing to embrace, implement and provide training opportunities for their teams to gain the skills necessary to network, prospect and build influence online will outperform those that do not. ??

Those that choose to continue doing what they have always done will look on as their competitors lead the way using their voices to become the leaders and influencers in their sectors!

Digital Impact '22

Consult Crux

#socialselling #digitalinfluence #connection #community #socialmedia

Gordon Beach

President of BeachBunker Golf Media.

2 年

And rapidly!

Timothy "Tim" Hughes 提姆·休斯 L.ISP

Should have Played Quidditch for England

2 年

Great blog Terra Argo totally agree, digital (social media) has changed society and it’s changed the way we do business.

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