Our work in social impact
Cause UK Public Relations
Top public relations firm for businesses and good causes. B Corp certified.
About the Team
Cause UK is an agency of creatives headed by experienced directors (and sisters), Ann and Clair Chadwick (pictured above).
Our key associates include established press photographers, a qualified drone and filmmaker and a digital/graphic designer.
We:
o?? Provide strategic marketing and public relations services.
o?? Are Google accredited in digital marketing services.
o?? Reuters trained digital journalists
o?? Support businesses across all sectors, particularly green, ethical businesses, and those with Corporate Social Responsibility agendas.
o?? Represent the social and community enterprise sector.
o?? Work with the public sector on stakeholder management and key messaging.
o?? Raise awareness of good causes.
PR Services
Working closely with broadcast journalists and editors in print and digital, we create compelling stories that capture media attention.
Marketing collateral
We create marketing materials, including copywriting brochures, social impact reports, event guides, plus digital content, including website copy.
Powerful positioning
Our services help our clients to thrive. Agents of change, our aim is to support you to enrich lives, inspire action, and put heart and intelligence into the news agenda.
Cause UK has worked with clients that have meaningful impact on our society.
We have done many campaigns/projects for ethical organisations in recent years who work to address major societal issues, such as:
-??????? Alcoholics Anonymous (UK & Europe)
We were recently commissioned to rewrite their website to make it more accessible and inclusive to all faiths, ages, genders, class etc. The site is due to be re-launched at the end of 2023.
-??????? Key Fund (Social Investor)
Key Fund was one of Cause UK’s first ever clients, and is our longest-standing client. We write their annual Social Impact report (more on this below).
-??????? QED Foundation
Another long-standing client, we have done various campaigns with QED over the last decade, including hosting photo exhibitions, thought-leadership work, and promoting and event managing their prestigious annual Yorkshire Asian Young Achiever Awards, to be hosted this November (more below).
-??????? Care Pakistan
Interviewed alumni graduates around the world, updated its website and digital presence, wrote e-newsletters, and issued news releases to generate funds and support for their ambition to open more schools across Pakistan.
-??????? Free Tibet
Supported the lobbying group to position a new report in the media on human rights’ abuses in Tibet.
-??????? Inclusive Equal Rights UK
Supported the campaign group to launch an Anti-Racism strategy for the City of York, engaging local and national media.
We have supported and set up social enterprises in the north, and have raised ￡1m for good causes since 2010; we are currently on track for B-Corps accreditation.
Cause UK won Best Small Agency in the North at the Prolific North Awards in 2021, and Best Family-run Business at the 2020 Harrogate Excellence in Business Awards. Director Clair Challenor-Chadwick was awarded the 2020 Director of the Year by the Institute of Directors (Social Value and Sustainability Impact category).
Cause UK has consistent 5-star review on Google and on the home page of our website.
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Graduate of the University of California, San Diego, Warwick University, and Cambridge Marketing College (Post Graduate Diploma in Marketing).? Clair is a Chartered Marketeer and Google-accredited marketeer - she leads on digital media, as well as broadcast. Clair also has a strong network and is known for connecting influencers and securing celebrity support.
Ann has a postgraduate qualification in journalism and feature writing. A trained copywriter and experienced PR manager, she writes websites, reports, comment pieces, blogs and features for clients.
Thought Leadership
Cause UK is experienced in pitching and writing op-eds for regional, sector and national media.
Examples include:
-??????? Launching the Great Ouse Rivers Trust to media (in June 2023). With a tight budget, we drafted a launch release and put the new trust’s chairman forward setting up interviews with the environment correspondent on inews, BBC Beds, Herts & Bucks, BBC Cambridgeshire, ITV East Anglia, and the Environmental Journal. This achieved strong national, regional and sector news coverage. Cision’s coverage summary for the week-long campaign showed a total reach of 74.7M; the BBC News online article alone had a reach of 24,207,801. The client said: “We're definitely on the map now!”
-??????? Cause UK has also ghost-written opinion pieces for the Deputy CEO and CEO of QED Foundation (Adeeba Malik CBE and Mohammed Ali OBE), primarily for the Yorkshire Post and Asian media, as well as Letters to the Editor in publications including the Guardian and Telegraph.
-??????? We positioned our client Melvin Besbrode (of Besbrode Pianos) on BBC The One Show with Theo Paphitis as a thought leader in his sector, exploring issues around Brexit and exporting pianos to China.? We also achieved coverage in China Daily, one of the most read newspapers in the world.
-??????? We pitched Nidderdale AONB’s new tree-planting software to Channel 4 News, who came to film an in-depth interview on the dangers of planting trees (on peat) and importance of planting in the right areas, placing the AONB as leaders in their sector.
-??????? We secured regional and national news for Professor Lord Robert Winston, Chair of the London based Genesis Research Trust, about the psychological and sociological impact on couples of fertility treatment, including features/ interviews on Channel 5 News, GMTV, and a first-person piece in The Metro.
Relevant client work
Key Fund
领英推荐
Matt Smith CEO of Key Fund with the then Arts Minister Michael Ellis
One of Cause UK’s first - and our longest-standing client - Key Fund provide blended loans/grants to social entrepreneurs/ community businesses across the North and the Midlands. 80% of investments are in organisations that are in the top 30% most deprived on the indices of multiple deprivation. Over 20 years, Key Fund has invested ￡55M supporting 2,000+ organisations.
Over the years we’ve written many thought leadership pieces/blogs for its CEO, drafted award applications for the organisation and its clients (as well as helped host/promote its own awards night), managed broadcast, and print profiles of its inspiring success stories, and supported its website/branding and internal communications work.
We write their annual Social Impact report (telling the human stories behind the finance). The report is sent to key stakeholders and influencers in government, business, and finance as collateral to attract new revenue streams – in recent years they’ve secured new income from government and Big Lottery.
We have helped launched bespoke funds, such as the Northern Cultural Regeneration Fund, which secured BBC/ITV regional broadcast, radio, and print.
We help Key Fund:
-??????? By writing winning award entries for five years for the Citi Awards. Our entries have helped secure multiple Citi awards for its clients, including the Economic Impact Award (winning ￡20k for the enterprise), and associated PR.
-??????? By writing their annual social impact report.
-??????? Communicating emotive success stories to key stakeholders in government and the social enterprise sector.
-??????? Supporting thought leadership and opinion.
“We have worked with them for a number of years, on a number of different projects, but predominantly they have supported with PR, writing copy, and running events.? Our experience is wholly positive and they really helped us to build a national profile (something that we had previously really struggled with), which helped us to secure awards, attract new clients, bring in different investors and really move on to a new level.? I’d recommend them without hesitation.” – Matt Smith, CEO, Key Fund
Pendle Hill Landscape Partnership
Cause UK were tasked with promoting the Pendle Hill Landscape Partnership and its diverse portfolio of projects. The Pendle Hill Landscape Partnership has brought together 14 projects to celebrate and engage people in the landscape.
PR highlights include:
-??????? Pitching and co-ordinating an exclusive story with The Guardian for their work with the Pendle Radicals to reclaim a working-class heroine.
-??????? Raising awareness of its peat conservation work, creating films with the Press Association, and positioning it on the national news agenda during COP26, with Gethin Jones tasting a special peat pie recipe live on air on BBC This Morning.
Our Coverage book for the Pendle project PR activity (which excludes broadcast reach), showed a 1.98B online readership.
QED Foundation
Adeeba Malik, Deputy CEO of QED, with Richard Dunn at the In the Rings with Ali exhibition
We have worked with QED for many years, alongside bespoke support for the profile of its Deputy CEO, Adeeba Malik. We are currently managing and promoting their annual Yorkshire Asian Young Achiever Awards, hosted in November 2023.
The charity based in Bradford works to improve the social and economic position of disadvantaged communities, in partnership with public, private, and civil society organisations.
Cause UK has delivered a range of services, showcasing their educational and integration work through case studies and media work, and delivering opinion and thought leaders to address issues around integration and discrimination.
We have ghost written opinion/ thought leader pieces for QED and Adeeba, primarily for the Yorkshire Post, as well as Letters to the Editor in publications including the Guardian and Telegraph.
Over the years, Cause UK has written newsletters for stakeholders, and emotional case studies to support bids and news stories, alongside overseeing a website re-design and providing web copy.
In the early days of our work with QED, we promoted a major photographic exhibition at the National Media Museum, celebrating successful Asian role models.
Later, we pulled together another photo exhibition, In the Rings with Ali – bringing a major retrospective of art works celebrating Muhammad Ali featuring world-renowned photographers. The launch featured Richard Dunn, who fought Ali at the 1976 World Heavyweight championship, and Bradford Police and College Boxing Academy. Ali’s brother, Rahaman, flew over from the States to do BBC Breakfast and support the launch. The event celebrated Ali’s inspirational philosophies, humanitarian work, and message around social justice and peace while raising funds for charity.
“I have worked closely with Cause UK for many years now. They understand our sector, they understand the media, they understand QED, and they understand me. It’s rare to have that synergy, but they are truly committed. The journalistic aspect of their media work has been invaluable. …I have no hesitation recommending Cause UK, in fact, I’d urge you to contact them.”? - Adeeba Malik CBE, Deputy CEO of QED Foundation
Riverside Housing
Marco Pierre White supporting Riverside Housing's work with veterans
For five years, we represented the housing association, Riverside, with its head office in Liverpool, covering schemes operating in diverse geographical areas from Yorkshire to Hampshire. Operating across 160 local authorities, housing 90,000+ people, we built relationships with scheme leaders across the country to identify and tell their stories.
We provided nationwide PR services, wrote copy for their website, interviewed case studies, designed, and curated national and regional press campaigns, social media, and films and wrote copy for newsletters and brochures.
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We championed national media weeks such as ‘Mental Health Awareness Week’ and asked the Sewing Soldier, the star of the BBC’s Great British Sewing Bee, to give inspirational talks within housing support schemes at Aldershot and Catterick.
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One of our biggest campaigns was supporting its work with veterans, as they were keen to attract further investment and government support for its schemes. We liaised with Walking with the Wounded to generate coverage on ITN News when the team visited various housing support schemes on-route when they walked across Britain. We helped organise a celebrity concert in aid of veterans, starring Gary Barlow, raising over ￡60k for charity.
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Cause UK also set up a bespoke social enterprise for one of its supported schemes at Catterick Garrison for veterans at risk of homelessness, the Veterans’ Artisan Bakery. High profile media around this included bespoke features on BBC R4, as well as profile on primetime TV via celebrity patron, Rosemary Shrager; Cause UK secured celebrity support for various media campaigns with Riverside, including Marco Pierre White, Rosemary Shrager, and Brian Blessed, as well as engaging MPs and the Deputy Prime Minister (Nick Clegg, at the time).
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“They helped put our services on the national map, positioning us as leaders in the field.”? -Susan Littlemore, then Head of Marketing’
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