Our Vision for the Future of Mobility: Introducing Azul Cars

As someone who has traveled extensively around the world, I've seen firsthand how the mobility industry is evolving—and not always for the better. The global mobility market, valued at $1.2 trillion, is projected to grow to $1.8 trillion by 2027, with an 8% CAGR. Yet, despite this growth, many of the incumbent players—be it traditional car rental companies or ride-hailing giants—continue to fall short in delivering consistent, reliable, and premium service.

During my travels, I've experienced the frustration of dealing with hidden fees, poor service quality, and a lack of flexibility from these large players. This, combined with my experience building Bluebnc Yachting a successful premium yacht charter company with my brother, Eduard von Eiberg and helping major Logistics companies transform their business during my time at Freightos led us to a realization: the mobility industry is ripe for disruption.

With this vision in mind, we, along with two other partners, decided to launch Azul Cars -a company designed to redefine what premium mobility should look like.

?? The Future of Mobility and Our Vision ??

The future of mobility is moving towards convergence, where different modes of transportation—premium car rentals, ride-hailing, and transfer services—will merge into a unified, seamless experience. As autonomous vehicle technology advances and regulations evolve, traditional car ownership may become a thing of the past. The shift is already underway, with 德勤 forecasting that the automotive mobility market could nearly double in size by 2035, driven by new business models and consumer preferences shifting away from ownership to access-based services like Mobility-as-a-Service (MaaS) and auto subscriptions.

This new landscape means that premium mobility will no longer be about just getting from point A to point B. It will be about providing the right vehicle for every occasion with an unmatched level of service and convenience—whether it's a compact cabriolet for a scenic island holiday, an SUV for a family getaway, or a sleek sedan for a business trip.

?? The Opportunity Ahead is Huge ??

This convergence presents a massive opportunity. As consumer preferences shift toward more flexible and convenient options, companies that can adapt quickly, offer personalized service, and operate more efficiently are well-positioned to thrive. According to a study by 麦肯锡 , the rise of shared mobility services, auto subscriptions, and autonomous vehicles is reshaping the future of car ownership, potentially reducing the need for private cars significantly.

Azul Cars is designed to meet these evolving needs. By being leaner, avoiding antiquated structures, and eliminating underperforming partners or areas, we can adapt quickly and efficiently to changing market demands. This agility positions us perfectly to capture a large share of the growing $140 billion premium car rental market.

?? Our Traction in Mallorca ??

Since launching in Mallorca this past July, Azul Cars has quickly gained momentum:

• 700+ bookings in just two months of operation, reflecting strong demand for our premium service.
• 80+ 5-star reviews from satisfied clients, including royalty, Hollywood actors, and music stars.
• Exceptional Customer Satisfaction: Clients have praised us for our personalized service, seamless booking process, and the quality of our vehicles. We are proud to have earned the trust and loyalty of our diverse clientele.

?? The Incumbent Players and Their Challenges ??

The current mobility market is dominated by traditional car rental companies like Hertz , Avis Budget Group , and SIXT , as well as ride-hailing giants like Uber and Lyft . However, these companies face significant challenges in adapting to the future of mobility:

• Inconsistent Service Quality: Large fleets and outdated structures lead to varying service levels, often resulting in disappointing customer experiences.
• Lack of Flexibility: Existing rental models are built around fixed locations for pickup and drop-off and longer rental durations, which are increasingly out of touch with modern customer expectations.Shorter Average Rental Lengths: Customers are seeking more flexible rental lengths—from a few hours to several days—rather than the rigid weekly or monthly models offered by many incumbents.Pickup and Drop-Off Anywhere: The future of mobility will demand the convenience of pickup and drop-off anywhere, a significant departure from the fixed locations required by traditional rental companies.
• High Overheads and Inefficiency: Traditional rental companies often carry high overhead costs and rigid organizational structures, making it difficult to innovate and adapt quickly to new consumer demands. As noted in a report by TechBullion , the rise of autonomous vehicles and Mobility-as-a-Service models could render these legacy structures increasingly obsolete, forcing incumbents to rethink their strategies entirely.
• Impact of Future Mobility Trends: The integration of autonomous fleets and new subscription-based models presents both a threat and an opportunity. Companies that fail to adapt will struggle to remain relevant as the market shifts toward a more flexible, service-oriented model.

?? Why We Started Azul Cars ??

At Azul Cars, we set out to solve these issues by focusing on what truly matters to modern travelers:

?? Transparency and Fair Pricing: We offer clear, straightforward pricing with no hidden costs, so our customers know exactly what they’re paying for.

?? Personalized Service for Every Journey: We provide the right car for the right occasion—a compact cabriolet for a perfect island holiday, a spacious SUV for a family getaway, or an elegant sedan for business travelers. Our fleet is carefully curated to meet each customer’s specific needs.

?? Consistent and High-Quality Service: Our lean, efficient approach allows us to avoid the pitfalls of high overheads and underperforming partners. By streamlining operations and focusing on direct client relationships, we deliver a more reliable and premium experience every time.

?? Strategic Expansion and Smart Partnerships: We are deliberately lean, focusing on strategic expansion into promising markets and partnering only with trusted, high-performing partners to maintain our service standards.

?? Leveraging Technology: We are investing in a user-friendly app for seamless booking and real-time vehicle tracking. Looking ahead, we aim to integrate electric and autonomous vehicles to stay ahead in the evolving mobility landscape.

The Future of Mobility: A Convergence of Services

I believe that in the coming years, premium mobility will converge into a unified offering, blending transfer services, premium car rentals, and ride-hailing. As self-driving technology advances and regulations evolve, driving one's own car could become a thing of the past. At Azul Cars, we are preparing for this future by providing accessible, high-quality rides for anyone seeking the best service at competitive rates.

We envision a world where reliability, convenience, and personalized service are accessible to everyone without the burden of ownership. Azul Cars is more than just a car rental company; we are a lean, agile mobility partner ready for a new era.

?? Join us on this journey as we redefine the future of premium mobility. We are excited to be at the forefront of this transformation, providing an experience that combines choice, innovation, and exceptional service.

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