Our Vice President. Geetika Malik expressing her views at Jagannath University , Jaipur

Thank You for inviting me for expressing my views at Jagannath University, Jaipur.

At Jagannath University, I tried to help students by explaining them about some major facts related to the growth of the digital marketing industry. Below are some points which I had covered in my last session:

???In reality, we can observe that the marketers or companies started aiming for these promotional methods - social media influencers, blogs, content marketing and social media marketing methods.?

???Global as well as domestic businesses understands that the digital marketing methods helps them to gain below advantages:

o??It helps them to gain a competitive advantage.

o??It enhances their communication with the targeted audience.

o??It is less economical (in terms of time, finance and resources) as compare to the traditional marketing practices.

???As per the data of Dentsu, digital marketing/advertising industry is growing at an astonishing rate of 22.47% CAGR.

???It is a fact that digital marketing industry incorporates more growth and development opportunities as compare to the traditional marketing methods. However, students should not neglect key statistics related to the growth of the traditional advertising industry. For example: as per the data published by Dentsu, traditional advertising industry effectively grows at a rate of 11.59%.

????In the previous financial year, the value of the digital marketing industry was calculated as $2.59billion.

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