Our Ultimate Guide to Performance Marketing for Ecomm Businesses! ??
CreativeKulhad | Digital Marketing Agency
Marketing Consulting | Branding & Design | Social Media | ROI Generation | Production
#performancemarketing is the ultimate go-to strategy for instant ROIs for #ecommercebusiness . The goal is to achieve the ideal return on advertising spend (ROAS) by optimizing every step of the customer journey - from ads to your website, checkout process, returns, and post-purchase customer service. Performance marketing is a great starting point for customer acquisition and generating #sales
Achieving the ideal ROAS(return on ad spend) requires a comprehensive approach that includes:
The Holy Grail of Shopping & Catalogue Ads
Shopping and Catalogue ads are among the most effective advertising formats for E-commerce businesses. These ads feature product images and prices directly in the ad, allowing customers to browse and make a purchase directly from the ad. We call them NO-BULL***T Ads. They hit the right spot and get the user directly to the point of purchase.?
The holy grail of Shopping and Catalogue ads is to create an ad that appeals to the ideal customer, leading them to make a purchase that generates a high ROAS. This requires a deep understanding of your target audience and how to reach them effectively. It also requires a mastery of ad targeting, creative, and bidding strategies.
Aim Everything for Generating the Ideal ROAS
Setting a realistic ideal ROAS is the first step toward a successful ad campaign. It's important to understand that every business is unique and therefore the ROAS may vary. Take the time to figure out what is achievable against your ad spend and aim for a realistic number. Give it at least 60 days before pushing for a higher return. This will help you gauge the effectiveness of your ad campaign and make informed decisions for future optimizations.
Deal with Abandoned Carts with Retargeting
?Research has shown that only 10 out of 100 add-to-carts result in a purchase on an e-commerce site. To maximize your ROI, it's crucial to focus on converting the customers who have already shown interest by adding products to their cart. Some businesses even reach out to these customers to provide assistance and encourage them to complete the purchase. By prioritizing these valuable cart abandoners, you can optimize your ad strategy and drive higher conversion rates for your e-commerce business.
Importance of Post-Purchase Journey?
One of the most critical aspects of performance marketing is understanding that the user journey doesn't end at purchase. While generating a sale is a significant accomplishment, the customer's experience doesn't stop there.
With tools like Klaviyo, this part of the business can be easily automated and help provide a quality customer experience.?
The post-purchase experience includes everything from returns, order tracking, reviews on the product and more. A customer who has a positive post-purchase experience is more likely to make repeat purchases and recommend the brand to others.
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Ads Will Bring in the Ideal Audience, but Your Website is your shop. Make it Pretty and it will Convert.
Ads are a great way to bring in the ideal audience, but they are only the first step in the customer journey. Once a customer clicks on an ad, they need to be taken to a website that is optimized to convert them into a sale.
This means creating a website that is fast, easy to use, and mobile-friendly. It also means focusing on the user experience and making it easy for customers to find the products they are looking for and complete a purchase. A website that is optimized for conversions is essential for achieving the ideal ROAS and maximizing the value of every customer.
Believe in the Automation of Shopping Offered by Google & Facebook
#google and #Facebook offer powerful automation tools that can help e-commerce businesses optimize their advertising campaigns. These tools include automated bidding, automated ad creation, and automated audience targeting. By using these tools, businesses can save time and increase the effectiveness of their advertising campaigns.?
The go-to approach for Facebook & Google Ads for any new e-commerce business should be to try automated ads and let Facebook & Google do their magic.?
Incentivize pre-paid orders
After receiving an order, one of the biggest challenges for a business is the anxiety of returns. To reduce business expenses and mitigate this issue, consider introducing incentives or offers for prepaid orders. Additionally, it's important to plan for abandoned orders, which typically account for at least 10% of all purchases generated from Google and #facebookads . By accounting for this from day one and adjusting your ad spend accordingly, you can avoid any surprises and truly maximize your ROI.
Test Different Content Formats to See What Converts and What Doesn’t (The most cliched rule of PPC, but it works!)
Performance marketing requires constant testing and experimentation to find what works and what doesn't. E-commerce businesses should test different ad formats, creative, and audience targeting strategies to see what drives the best results.
Regularly analyzing ad performance is essential for achieving the ideal ROAS. E-commerce businesses should regularly review ad performance metrics and make data-driven decisions to improve results.
It’s time for some self-promotion now.
Ready to supercharge your marketing ROI? Look no further than CreativeKulhad's performance marketing experts! Our top-notch strategies can help you achieve your dream ROAS within just three months of partnering with us. Let's Zoom and brainstorm some killer ideas together - your business deserves to shine!