Our top-performing ads of 2024 REVEALED ?
2025 is coming at us fast – here's what you need to know to scale your game throughout this year.?
Check out our top ad creatives from 2024
Boy did we experiment a lot in 2024! Here's a look at some of our top accomplishments and actionable insights from last year that you can use to kick-start your 2025 creative development.
Mobile game UA guide
2025 is bound to be the toughest year yet for mobile gaming. Luckily, we've updated our mobile game user acquisition guide to provide all the latest insights for you to utilize!
CPI vs. LTV
CPI captures the cost of bringing new users through the door, while LTV determines the revenue they generate during their stay. How do these metrics interact – and what can you do with them to improve ROAS? Read to see!
Opportunities in Web3
Web3 continues to be the game sector with the most promise... and most disappointments. But that means opportunity for game marketers and developers who are committed to getting it right. Learn what you can do to be a pioneering success in Web3!
Save $100K+ annually in analytics costs
The Upptic Growth Platform lets you streamline marketing analytics, standardize complex data, and make informed decisions about networks, campaigns, and creative performance – with just days of setup. Get access to dozens of advanced tools to forecast revenue, track KPIs, and optimize your playerbase to ensure you're growing profitably.