Our Top Future Fashion Trends Reshaping The Industry
The fashion industry is embracing technology at an increasingly rapid pace, and it is reshaping the way the industry operates. With artificial intelligence, NFTs, the metaverse, and more, the fashion industry is adopting technologies and creating retail environments that combine our physical and digital worlds. Physical retail isn’t going away - and brands need a physical presence to build that strong sense of excitement and connection with their customers. Here are top 3 trends reshaping the fashion industry and our retail environments:
- Artificial Intelligence & Virtual Reality
AR/VR is redefining the online and in-store shopping experience. The technology allows brands to create digital experiences in-store, and “in-store” experiences online. Blending the two worlds helps customers seamlessly shop wherever they are, and access information in ways that were not possible before.
- Omnichannel Clienteling
Retailers are adopting omnichannel clienteling, a data-driven approach for sales advisors to developing long term relationships. It’s important for brands to cultivate deep relationships with customers and provide personalized shopping experiences that will keep them coming back.
- Virtual Fashion
Fashion is moving beyond the physical world. Luxury brands are stepping towards the metaverse and gaming world, launching digital collections, and tapping into the younger generation. In 2019, Louis Vuitton released a League of Legends collection. As people continue to spend more time online, and our physical and digital worlds continue to blend, virtual fashion will continue to trend upwards.
As technology advances, there are many different opportunities for brands to reach, interact, and engage with their customers that was once impossible. Technology is changing the game for everyone in the fashion industry, and brands should think about how they can personalize their customers’ experiences that will keep them coming back. For BSPK, we believe that the sales advisors, the people and the brand’s eyes and ears on the floor, are the assets and tools brands need, to bring the level of personalization and humanization that their customers expect.