Our Top 3 Downloaded Practical Guides this week
Kristina Koehler-Coluccia
Setting up companies in China for over 20 years | Specialized in China accounting, tax and payroll
No. 1: Practical guide to the home décor market in China
Home décor is a fundamental part of a house because it affects all aspects of its inhabitants’ lives, from elevating a person’s self-perception to improving their confidence and productivity. And just like fashion and culture, each country has its own décor styles and trends. The Home décor segment includes a variety of accessories and furnishings used to make a space more aesthetically appealing. Items in this sector can be found in virtually every room within the home and are typically used to showcase one’s unique style and creativity. With a population of about 1.4 billion people, China has the largest housing market, which makes it the perfect country for home décor companies.
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No. 2: Practical guide to the Alcoholic Beverage Market in China
For many years, Chinese consumers favored domestic alcoholic beverages. This habit is changing rapidly and though the most popular spirit continues to be the nation’s most revered high alcohol “rice vodka,” baijiu, more and more Chinese are learning to enjoy other spirits, wine and imported beer. China represents one of the world’s largest alcoholic beverage markets. According to Statista, revenue in the Alcoholic Drinks market will amount to US$336.40 billion in 2023. The market is expected to grow annually by 3.47% (CAGR 2023-2027). Spirits is the market's largest segment with a market volume of US$165.90 billion in 2023. The alcoholic drinks category can be segmented into beer, flavored alcoholic beverages, fortified wine, brandy, gin & genever, rum, specialty spirits, vodka, and whiskey, among others.
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No. 3: Practical Guide to the Food and Beverage Market in China
Health, convenience, and innovation are currently the trends driving the food and beverage (F&B) industry in China. After almost three years of COVID-19 pandemic, Chinese consumers are now more than ever before aware of the importance of health and food safety. This represents new investment opportunities in the F&B sector. According to Statista, revenue in the food market will amount to US$1,386 billion in 2023. The market is expected to grow annually by 9.34% (CAGR 2023-2027). Approximately 34.6% of total revenue will be generated through online sales by 2023. In the food market, volume is expected to amount to 427.30 billion kg by 2027. The Food market is expected to show a volume growth of 8.5% in 2024. The average volume per person is expected to amount to 223.50 kg in 2023.
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