Our Top 2023 Digital Marketing Predictions and How To Act Now to Launch a Successful Profitable Campaign for the New Year

We are fast approaching 2023, and many companies are thinking about making a plan for the new year. Digital marketing is changing faster than ever, with Twitter in turmoil, the cost of living crisis adding pressure to budgets, and some old techniques not working.

Read our top digital marketing trend predictions and act now to gain a competitive advantage. Working smarter instead of harder will make your budget stretch further. Guaranteed.

Humanised Content On the Rise

It is the rise of the consumer once again. You will need to make them feel special. From custom videos - which we have already implemented in the customer journey - to personalised content and recommendations, there are plenty of great ways of talking directly to your audience.

There are software out there that actually create a personalised video for you, and it doesn't have to break the bank. If there's one thing you can improve about your content and delivery, it is making it more personal for the user.

Do: UX testing, personalised content, surveys, tailored to people's buying triggers

Ditch: generic content and follow up sequences

Shifting Consumer Behaviours

Consumers nowadays are checking review sites and social media before they put their 16-digit card numbers down on your site. So your reputation is your most important asset. What's changing is that they don't just check review sites, but they also focus on other platforms, such as YouTube, Instagram, and even SnapChat and TikTok.

If you want to improve your conversion rates, make sure that you focus on your "image" online, as your potential customers do.

Do: Maintain a good reputation and visibility.

Ditch: Self-promotion, fake reviews, lower quality review sites.

Storytelling Marketing Will Make Brands Shine

You can sell almost anything with a good story. You just have to talk about the pain and the solution. Remember that people who buy a drill don't want a drill; they want a hole. If you want, you can implement the "hook-story-offer" model by Russell Brunson which helps you create a compelling copy, no matter if you are creating a video, blog post, or sales letter.

Do: Think back to stories of customers you helped or your own experience, list the struggles and the steps you took to overcome the challenges.

Ditch: "In-your-face" marketing, talking about the features of your product or service.

Short Form Videos Will Be Killing It In 2023

Ever since TikTok had a comeback and SnapChat appeared on the scene, social media companies tried to follow suit. YouTube launched shorts, while Instagram and Facebook (the Metaverse) gave more focus to reels.

If you are not doing Reels and short form content in 2023, you will be left behind the competition.

Do: Insta and Facebook reels, YouTube shorts.

Ditch: Long explainer videos on social media, as nobody is listening.

Automation Will Be the New Salesperson In the Office

With many companies struggling to grow due the the increased cost of employing new salespeople, it is important that you find a way to close more deals without the extra overhead.

Low-cost automation tools, such as ActiveCampaign will be essential to maintain your profits and successfully follow up with prospects. You might still need to have a salesperson or two, but it's all about working smarter instead of harder.

Do: Implement automation in your marketing, starting with autoresponders and social media scheduling.

Ditch: Long, drawn-out conversations with unqualified leads that drain your budget.

Collaborations Will Continue to Reap Benefits for Brands

If you do have a great service or product to offer, collaborations are the way moving forward into the new year. You might not have the audience yet, but others do. Podcast guest appearances, interviews, and collaboration posts, as well as joint launches will make your marketing budget go further than going out on your own.

I don't mean short term promotions or collab posts on Insta; something more substantial and long term is needed.

Do: Reach out for potential collaboration partners.

Ditch: short term promotions using influencers.

Interactive Marketing Will Rise

In the past two years, we have experimented with quiz funnels and we truly believe that they are the future. Apart from helping you qualify your leads, you will also provide a much better user and customer experience.

To fully utilise quiz funnels, though, you will need to know your target market very well. If you are struggling with this step, you can download a free customer avatar template here.

Do: Implement a quiz to engage with your website visitors and to get to know your audience; their pain points and preferences.

Ditch: Generic landing pages that focus on what you offer.

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Hope you have found value in our 2023 digital marketing predictions. If you haven't yet, please hit the subscribe button, so we can bring you more tips every 2 weeks

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Want to be ready for marketing your business in 2023? Why not join us on 13/12/2023 for a 90-minute session where we go through the details and help you craft your marketing strategy for the new year?

We are running this event in aid of Mind, so it is a "donations only" event. Spaces are limited, so make sure that you book your tickets early to avoid disappointment.

Hope to see you there! Book your tickets now on EventBrite!