OUR SUCCESS STORY: A Decade of Evolution.

The drive to create value is a compelling reason to initiate and manage a business. This is the remarkable journey of Customer Passion Points Limited (CPPL). Our company was officially registered in 2010, and in 2015, we embarked on a full-scale operation, led by our CEO and Lead Consultant, Ikechukwu Kalu, who previously served as Vice President/Group Head, Marketing & Communications at FCMB Limited.

Our journey commenced with open training programs designed for SMEs and young professionals in the corporate sector. These programs aimed to equip business owners and young professionals with the essential skills needed for success. More than 400 participants have benefited from these programs, and their testimonials are a testament to their effectiveness. Over time, we expanded our offerings to include corporate/customized training to address specific organizational needs and introduced online courses for flexible learning.

In the consulting realm, CPPL has harnessed the collective expertise, competence, and professionalism of our consultants to deliver value to SMEs and large corporations in Nigeria and Tanzania over the past five years.

Our first consulting venture took us to Tanzania, working with Ecobank. We successfully won a competitive pitch to develop and execute a through-the-line campaign aimed at raising brand awareness and driving both volume and value for the bank. This success led to the replication of the campaign in other countries, including Nigeria in 2012.

Another notable project for us was our collaboration with Healthgarde International, a brand that transitioned from Swissgarde International. We managed the brand transition and launched the Healthgarde brand in Nigeria in 2019, showcasing our expertise in managing change and brand evolution.

We have played a pivotal role in the capabilities development of prominent brands such as Cisco Unites Networking Academy and Consolidated Business Holdings Limited (CBHL), the holding company for Invent Media Limited (a leader in out-of-home advertising), and Karrington Nigeria Limited (a leader in the printing industry). Our contributions in talent recruitment for marketing and business development, coupled with our management of business and value creation processes, have significantly aided these brands in their market repositioning efforts.

In December 2021, we partnered with the Key Account Management team of Nigerian Bottling Company (NBC) to develop and deploy eye-catching display gondolas to promote the Monster brand in premium retail outlets in Port Harcourt and Abuja.

In the digital marketing sector, we have swiftly emerged as a formidable player. Over the past two years, we have executed exciting and effective programmatic campaigns for MTN Nigeria and First Bank Nigeria. Notable campaigns include scam alerts for First Bank Nigeria and MTN Always On Data Plans for MTN Nigeria.

More recently, we joined the MTN MoMo PSB business model, where we are responsible for managing canvassers to recruit quality agents in the vibrant sales area of Benin.

As a company, we are unwavering in our commitment to value creation, setting us apart in the industry. Our aspiration is to become a prominent force in the realms of advertising, brand activation, and capability development for small, growing, and large corporations.

Our esteemed clientele includes: MTN Nigeria Communication Plc, First Bank Plc, Nigerian Bottling Company (NBC), Coca-Cola Nigeria, Consolidated Business Holding Company (CBHL), Axa Mansard Plc, FCMB Limited, Zaron Cosmetics Group, Cisco Unites Network Academy, and the list continues to grow.

We drive value creation through innovative consulting and training solutions. Call / Whatsapp us at 07011962027 or send a mail to [email protected]