Our Story: The Marketing Department, A Better Way to Breakthrough
Alan Philips
Innovative Creative Leader in Marketing Branding Strategy for Luxury Hospitality Hotels Restaurants Real Estate Food & Drink Coffee Robotics AI Padel Coworking Best CEO CMO Agency Consultant Fractional Miami Florida
For more than 20 years we ran Marketing departments for Billion-dollar brands.
It Was Quite A Ride. And along the way we arrived at 3 indisputable truths
1.????The traditional approach to building brands and executing marketing doesn’t work.
2.????Breakthrough brands are not built in conventional environments with corporate bureaucracy and budgets.
3.????The value of a company is largely attributable to its brand. Simply put, the swoosh is worth more than the sneaker.
We knew there had to be a better way to transform extraordinary ideas into remarkable results.
A BETTER WAY
To nurture creativity and Innovation.
A BETTER WAY
To empower our people and Amplify impact.
A BETTER WAY
To execute smart, sustainable, and scalable strategies.
So we said goodbye to running marketing departments for other people and started our own. TMD combines best-in-class talent with flexible engagements and strategies built to help brands breakthrough.
The Marketing Department—a better way to break through.
Partner Soler & Associates
1 年I very much agree. But you need to clarify what Traditional approach is. Technically there are plenty of excellent brands out there. They got there somehow. Not sure if they followed a traditional method or not. But as you so correctly say - the value of a company is largely attributable to the brand. Surprisingly few people realise that. Product is critical but brand is critical-er.
Founder, Jayaram Law
1 年At the end of the day, all the value is in the brand (IP)
Managing Editor | Communications Director | helping organizations tell their stories and sharpen their brands
1 年Most insightful quote of the day: "Simply put, the swoosh is worth more than the sneaker."
Chief of Staff at REEF Technology
1 年Excited to see you bring beauty and style to the world through many brands
Founder at Nobleshit Consulting
1 年Sign me up!!