MANORS Golf's reluctant and effective events strategy.

Being an events manager is like being a goal keeper. No one notices you until you let the ball through your legs into the net. Some people make great goal keepers. They are diligent perfectionists with a high threshold for logistical stress. I on the other hand like to think of myself as a mercurial winger or a number 10 behind the striker. That's why, when I joined MANORS in 2022 it was under one condition; I would not throw events.

Queue bag pipes as 40 people tee off from Royal Dornoch at our biggest ever launch event.

Hosted by 5 star golf hotel group, Marine & Lawn Hotels & Resorts , 41 golfers arrived from around the world to a sleepy town in Northern Scotland called Dornoch where they would test themselves against the finest links anywhere, in the hardest conditions imaginable.?

A selection of gifts from MANORS and our partners such as Spektrum Glasses , Blue Tees Golf , Fyfe Golf The Links Diary , and Clinch Gloves made everyone’s check in feel like a golf themed Christmas morning.?

Royal Dornoch Golf Club , the 13th ranked golf course in the world, and the impossibly charming The Nairn Golf Club were characterised by some of the windiest conditions imaginable. 35 mph gusts up to 50 tested our creativity. With the wind behind, we drove greens and took insane routes to the hole. With wind against it was 120 metre drivers off decks to try and scrape a bogey.

For dinner the group was hosted at Marine & Lawn’s Golden Gorse where a champions themed menu starred local favourites like Cullen Skink and Chicken Balmoral. The American contingent left the ‘what is haggis?’ googling until after the meal, phew.?

Each day ended in Bar Ross where guests sipped on Glenmorangie and Guinness and swapped best shots and worst holes of the day.

With the wind high and scores ever higher the MANORS team momentarily worried that our guests would feel hard done by. But this group of golf explorers didn’t travel 21 hours to a small town north of Inverness to shoot a good score. They came to enjoy a rugged Scottish landscape, meet like-minded golf nuts and weave their way around some of the world’s oldest links.??

41 people in a small town North of Inverness is the most logistically challenging thing we've done so far.

• About 400 gifts from various incredible partners courtesy of Nitesh Shah
• Different looks for each guest from MANORS courtesy ofNick Watts
• Transport logistics for 41 people - HIGHLAND CHAUFFEUR DRIVE LIMITED
• A five-person content team briefed and ready courtesy of Luke Davies
• Feeding and watering this army Marine & Lawn Hotels & Resorts
• The budget - This was me and we may be a touch over... Jojo Regan

Two years on and Royal Dornoch is our 6th event at Manors Golf Apparel since I joined 18 months ago.

Our events strategy, pushed forward by Luke Davies, is how we're building one of the most exciting communities in golf. Only 41 people made the list but every one of our followers gets to follow online and take part as we capture an incredible number of content assets with our influencer guest lists. One day the hope is that we'll be able to host anyone from our community that wants to join.

As a reluctant events manager I make mistakes but so far the ball is not in the net (although it has definitely hit the post a couple times). I'm the type of goal keeper that can make a great save and then will come flapping out to make a clearance that nobody wanted them to make. My team mates might be a little concerned every now and then but they know nobody wants to win the world cup more than I do. Thankfully, they make sure I don't face many shots.

Nick Watts Nitesh Shah James Wilson Jojo Regan Luke Davies

Roll on the Masters Invitational Pyrford Lakes !!