Our Purpose Trilogy Is Officially Here! Conscious Business in the Age of Trump, and More!

Today’s the day! Our books—Good Is the New Cool: Guide to Meaningful Marketing and Good Is the New Cool: Guide to Conscious Business—are officially available for order.

Updated to reflect the ever-evolving world of purpose-driven impact, they now join Good Is the New Cool: Guide to Personal Purpose to complete our Purpose Trilogy—a roadmap for brands, businesses, and individuals committed to creating meaningful change.

A heartfelt thank you to our publisher, Wiley, for helping bring this vision to life. Order your copies now and be part of the movement!

This week, we explore a key idea from Good Is the New Cool: Guide to Conscious Business—“Purpose Doesn’t Have to Be Political.” In today’s divided landscape, how can brands stay true to their values while making a positive impact? Discover practical strategies to navigate this challenge below.

Enjoy the read!

Be kind, be good, and look after each other,

Afdhel and Bobby

Conscious Business in the Age of Trump: Purpose Doesn’t Have to Be Political

How do you continue to do the work of Purpose in this politically charged atmosphere?

In our book Good Is the New Cool: Guide to Conscious Business, one of the central principles is “Purpose Doesn’t Have to Be Political.”

Discover some practical strategies on how to navigate this moment—and continue to create a positive impact in the world.

Read more

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Gaming for Good: World of Warcraft has raised over $2 million for the charity CureDuchenne by selling a cute little fox, inspired by The Remarkable Life of Ibelin documentary. The World of Warcraft community has shown that gaming can be a powerful force for good.

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"I had a purpose before everybody had an opinion." — Jalen Hurts