Our Promo and Print Predictions for 2024: Mindful Consumerism

Stay one step ahead with our top five print and promo predictions for 2024! We’ve dug into our secret stash of insider info, mixed it with some serious research on what’s hot in the worlds of style, office culture, and design – and voila – here are our crystal ball predictions for you, starting with mindful consumerism.

It’s not a phase, mom! The focus on ethical consumption will continue to reign as customers at every end of the supply chain want to support a cause they believe in like eco-friendly, minority-owned, or local products and materials. Want more attention?

Companies that keep mindful consumerism top-of-mind in 2024 will see more engagement from prospects, customers, and employees that receive their print and promo – show your audience that you care about what they care about!

Recyclable Packaging

Unboxing is still one of TikTok and Youtube’s favorite trends… but in 2024, customers will be unpacking what happens to the box after the video ends.?

Wise marketers will choose products and packaging with limited waste, instead opting for recycled or reusable materials, like 100% recycled paper or single-use plastic alternatives. According to Tivium Packaging 2023 Buying Green Report, 71% of consumers seek out products based on the sustainability of the product packaging – make sure your print and promo hold up to those standards!??

Sustainably Sourced Swag

Your customers are looking for certain seals of approval on their products! Look for third-party certifications to show that ensure a product has a positive impact – Green Seal, ?Certified B Corporation, and?Fair Trade?are a few that certify environmental and humanitarian accountability.?

And remember, you don’t have to go far to find sustainably sourced options. With less impact on the local environment and shorter travel distances, local products also offer a double win – benefitting both the environment and the local economy.???

Products with a Purpose

The power of partnerships will be huge in 2024! Customers love products and materials from companies that work with charitable foundations, nonprofit partnerships, volunteer efforts and more. Find a brand with its own program – tentree Nimble, and Klean Kanteen are some of our favorites – or partner with your favorite local charity.?

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Plus, consider how long your piece will last when it lands in the hands of your customers. Consider investing in reusable printed goods and high-value unique promo products that people will actually use.?

Gear up for a game-changing year in print and promo with these top trends for 2024! From embracing mindful consumerism and sustainable swag to the resurgence of nostalgic classics, the upcoming year promises a fusion of history and innovation.

In 2024, your print and promo game aren’t just about staying on trend; it’s about setting the trends others will follow. Ready to bring your print and promo plan to (real) life? Say hey to get started.