Our Promo and Print Predictions for 2024: Luxury & Retail

In 2024, the promo game will be all about luxury vibes. Customers crave high-quality, unique items that go beyond the usual giveaways. It’s not just about standing out; it’s about associating your brand with sophistication.

We saw 2023’s biggest clients turn to high-end retail brands for their gifting, onboarding, and marketing promo strategies – and we expect more marketers to follow that path in 2024! Premium products will be the go-to move for making a lasting impression while navigating the twists and turns of a workplace and economy in flux.

Speciality Finishes

From paper to apparel, add a little extra sparkle (or shine, or glow, or soft-touch) to your next project for a more luxurious customer experience.

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For print, we love foils in every color, spot UV varnishes, and velvety soft touch finishes. In apparel, try water-based, glow-in-the-dark, or puff inks. These small touches will elevate your piece beyond basics!

Your Brand on the Biggest Brands

Incorporating retail brands that you’d find at your local mall – like Lululemon, Apple, Patagonia, or even Oreo and M&M – into your swag strategy will add a touch of prestige to your campaign.

Americans have a soft spot for their favorite retail brands. Salsify found last year that 46% of U.S. consumers are willing to pay a premium for brands they recognize and trust. Seize the opportunity to associate your brand with this confidence and value!

Quality Over Quantity

Looking to make the most of a smaller marketing budget? Don’t scrap your high-end swag plan in favor of cheap pens and stress balls. Instead, focus on a smaller audience to receive a higher quality piece to really maximize your ROI.

We’re loving campaigns with focused recipient lists, like your team’s highest earners, your company’s biggest clients, or a focus group of prospects you met at a recent event.