Our Promo and Print Predictions for 2024: Live & In-Person

Stay one step ahead with our top five print and promo predictions for 2024!

After nearly four years of “unprecedented times,” in-person events and experiences came back in full force in 2023. From industry conferences to small networking opportunities, the business world has left behind social distancing in favor of shaking hands and exchanging business cards.

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If your 2024 calendar includes some of your first in-person events since 2019, it’s (past) time for a refresh on your event marketing materials. At a loss for where to begin? We can help design your event presence: from interactive elements to branded prizes and printed materials; plus, the event display standards like a table cover, pull-up banner, and custom apparel… Tactive can do it all in 2024!

Better Booths

Gone are the days of disorganized DIY booth set-ups – no more wrinkled tablecloths or handmade posters in 2024! Signage and booth design speak volumes about your brand. An innovative design can solidify your brand in a prospect’s mind… and a lackluster design can cause your brand to fade into the background.

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Think how you can incorporate large format signage and cohesive team apparel to make a more interactive event booth.

Innovative Technology

The promo industry in 2024 will be full of fresh takes on event basics, especially ones that incorporate technology.

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We loved the Tap Tee last year: tucked into the left arm is a tiny, programable, waterproof NFC chip, so you can send anyone to the website, app, social post or any other landing page of your choice with just a tap.

Giveaways You Want to Get

Think beyond the “junk” drawer when selecting your swag. Event giveaways are a promo staple, but we know they generate more interest when you offer a single or a limited number of higher-value items instead of endless low-value ones.

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Think about what would resonate with your audience and select promotional products that would be useful for your prospects but are a touch above what they would spend on themselves.

Gear up for a game-changing year in print and promo with these top trends for 2024! From embracing mindful consumerism and sustainable swag to the resurgence of nostalgic classics, the upcoming year promises a fusion of history and innovation. In 2024, your print and promo game isn’t just about staying on trend; it’s about setting the trends others will follow.

Ready to bring your print and promo plan to (real) life? Say hey to get started.