OUR PRIME DAY 2024 RECAP IS HERE

?? We share the winning strategies, breakout brands and top trends that shaped summer’s biggest sales event, plus our Back To School event arrives August 1st!

From the Founders: Prime Day 2024 recap.

Beyond Amazon, competitors like Walmart, Temu, and TikTok Shop drew substantial attention with their own concurrent deals. This year, back-to-school products surged to the forefront, aligning offers with consumer needs. Significant metrics emerged: with an average order value of $58 and household spending surpassing $152, demonstrating multiple purchases per household.

Prime Day illustrated the effectiveness of targeted promotions and the critical need to adapt to fast-evolving market trends.

Founders' Insights on Prime Day 2024:

• Uzair Chutani, Co-Founder: "Prime Day has evolved beyond Amazon, becoming a pivotal event across the retail spectrum. Giants like Walmart and rising stars like TikTok Shop didn't just participate; they carved significant inroads into the e-commerce battleground. Their strategies hinged on engaging consumers through social channels, live events, and compelling offers that resonate on a more personal level."
• Niket Shah, Co-Founder: "Prime Day 2024’s record-breaking sales show just how powerful a well-executed digital marketing strategy can be. The event was a huge win for brands that really tapped into what shoppers want. It’s a clear reminder that smart, data-driven campaigns are key to standing out and driving sales in today’s crowded market. Brands should definitely take note and use these insights to boost their own strategies."

Three key trends from this year’s Prime Day event:

1. Record-Breaking Participation and Sales: Prime Day 2024 saw unprecedented levels of consumer participation, setting new sales records. The event attracted millions more Prime members than the previous year, demonstrating its growing appeal.
2. Strong Performance by Small and Medium Businesses: Independent sellers, most of whom are small and medium-sized businesses, played a crucial role, selling over 200 million items. This trend highlights the event’s significance beyond just major brands.
3. Expanded Use of AI and Interactive Features: Amazon's AI-powered assistant, Rufus, and the Inspire platform significantly enhanced the shopping experience by simplifying product discovery and purchases. This trend towards integrating advanced tech solutions to improve customer experience and engagement was prominent this year.

For more detailed insights and trends from Prime Day 2024, including sales figures and shopper behavior, visit these comprehensive reviews: Amazon’s Recap, Acadia’s Analysis, and Teikametrics Summary.

?? Pinterest Poised for Growth, Says Cleveland Research

Exciting news for Pinterest advertisers! Recent findings from Cleveland Research suggest that the platform is set for a strong second half of 2024. Here's what you need to know:

?? Positive Outlook: Agencies are gearing up to scale Pinterest activities with both new and existing clients. Why? Pinterest's strong product execution and unique positioning compared to other social platforms are winning over advertisers.

?? AI-Powered Performance: The new Performance+ AI tool is turning heads with impressive early results. Advertisers can't wait to scale up usage as we approach the holiday season. Keep an eye out for its official launch in Q4 – it could be a game-changer for your holiday campaigns!

?? Improving ROI: Thanks to growing adoption of Direct Links and enhanced measurement tools, ROI sentiment is on the rise. The platform is proving its worth further down the funnel, and more efficient CPMs are driving better results across the board.

?? Strong Q2 Performance: The second quarter likely outperformed expectations, fueled by recent ROI gains that boosted direct response spend. Brand budgets are also on the up, thanks to traction with new ad formats. The improved ad market trends over the past 90 days seem to have unlocked budgets for smaller platforms like Pinterest.

?? What This Means for You: If you're not already leveraging Pinterest in your marketing mix, now might be the perfect time to start. With improving performance metrics and new AI-powered tools on the horizon, Pinterest could be your secret weapon for Q4 and beyond!

?? Spotlight: The Importance of a Creative Audit

?? Elevate Your Brand with a Free Creative Audit from Acceler8 Labs

Overlooking potential engagement in your ads? Competitors seem to have “it” and you don’t? Unlock your brand's full potential with our complimentary Creative Audit!

At Acceler8 Labs, we understand that great creative forms the heart of effective advertising, establishing one-to-one connections that go beyond mere targeting.

Even if you're already using advanced solutions like ASC+ or PMAX, our audit can enhance your ad performance by refining the creative elements that resonate most with your audience.

Don't miss out on this opportunity to transform your ads into compelling stories that captivate and convert. Join us to redefine your creative strategy and see real results!

Book Your Free Creative Audit Now

?? Insider Info: A new path for Privacy Sandbox on the web

Google has announced a significant update to its Privacy Sandbox initiative, aiming to balance online privacy with the needs of an ad-supported internet. Key points include:

• Instead of deprecating third-party cookies, Chrome will introduce a new experience allowing users to make informed choices about their web browsing privacy.
• Privacy Sandbox APIs will continue to be available and improved for developers seeking privacy-preserving alternatives.
• Additional privacy controls are planned, including IP Protection in Chrome's Incognito mode.
• Google is collaborating with regulators like the UK's CMA and ICO to finalize this approach.

This update reflects Google's commitment to creating a more private web while supporting a vibrant ecosystem for publishers and advertisers. For more details, visit Privacy Sandbox Update.

?? Learn from the pros: Make your back to school sales soar with our upcoming Webinar

As the back-to-school season approaches, online businesses have a prime opportunity to boost sales and capture the attention of eager shoppers.

Join us on August 1st for an exclusive webinar hosted by Accler8 Labs, where we'll dive into the latest DTC sales strategies tailored specifically for the back to school rush.

What You’ll Learn:

Trends and Insights: Understand the latest back-to-school shopping trends and consumer behaviours.

Targeted Marketing: Discover how to craft compelling campaigns that resonate with parents and students alike.

Sales Optimization: Learn techniques to maximize conversions and average order values during this peak season.

Omni-Channel Integration: Explore ways to seamlessly blend your online and offline efforts for a cohesive customer experience.

Whether you're a seasoned e-commerce expert or new to the game, this webinar will equip you with actionable insights and practical tips to make your back-to-school sales soar.

REGISTER FOR OUR FREE WEBINAR

Weekly Roundup: Major News in Digital Advertising and E-Commerce

?? Meta Introduces Custom Offers for Instagram Ads Meta is rolling out a new call-to-action feature for Instagram ads, allowing brands to create customized offers directly in their ad setups. This enhancement aims to streamline user experience and improve conversion rates. Read more.

?? Instagram Adjusts Carousel Promotion Rules Instagram is changing how it handles the promotion of variable image size carousels, restricting certain uses to ensure a more consistent user experience. Explore the details.

?? Pinterest Enhances AI for Product Shots Pinterest has detailed its process for generating background images using AI, making product shots more engaging and visually consistent across the platform. Learn about this AI process.

?? TikTok Celebrates Euro 2024 TikTok is amplifying the excitement of Euro 2024 with special features and content, celebrating the event's thrilling moments and fostering community engagement among fans. Check out the celebrations.

?? The Rise of Longer YouTube Videos A trend towards longer video content on YouTube is emerging, as creators and brands recognize the value in deepening viewer engagement and maximizing ad revenue potential. Discover why.

That’s a wrap for this week’s edition of Ad Insider!

Have a question or a topic you’d like us to cover? Drop us a line!

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