Our Passion for Tech PR: Valentine's Reflections from Waters Agency

On this Valentine's Day, our appreciation for our chosen careers deepens alongside our celebration of love. At Waters Agency, we understand that finding passion in our work is not only fulfilling but also integral to our professional growth. In this blog post, we've asked our team members to reflect on what they cherish most about their careers. From navigating exhilarating challenges to making a visible impact, join us as we explore the affection we hold for our work.

"What I love about tech PR is working with entrepreneurs and innovators who are disrupting entire industries and shaping our future in immeasurably positive ways. It’s thrilling to get an early glimpse of what’s coming down the pipeline and to help translate and describe tech in terms of business and human benefits, and it’s a privilege to play a small part in shaping how the world perceives and interacts with emerging technologies."? – Tracey-Ann Mee , COO & SVP, Client Experience, Waters Agency ? ?

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“What I love about working in PR, and tech PR specifically, is the privilege to work with companies at the forefront of innovation, bound to shape our future.?

The dynamic nature of our work allows for constant evolution of our PR skills – especially as we enter the era where AI is crucial to each comms professional’s toolkit. Finding unique ways to communicate messages is very intellectually stimulating and rewarding, for those of us who enjoy creativity and strategic thinking. Effective PR can help shape public perception, build brand reputation, and influence decision-making, which is highly fulfilling.?

It matters; as Bill Gates, Chairman of Microsoft once famously said: “If I was down to my last dollar, I would spend it on public relations.” That rings more true today than ever before; during turbulent economic times especially, PR isn’t always seen as a necessity for most businesses, and is usually also the first thing to go in lean times. However, it is and will continue to be crucial for a company to make a significant impact in the market.”? - Maria Loupa , Vice President, Waters Agency ? ?

“It’s hard to think of an industry that is more exciting right now than tech. For better or worse, it seems like every other day, a new product development or industry shake-up is making the headlines. Things have come a long way since ‘The Computer’ was named TIME’s ‘Man of the Year’; now, there’s almost no facet of modern life that hasn’t been affected in some way by technology. I love that it is constantly evolving and innovating, and I’m curious to see what the road ahead looks like.”? - Beth Ellis , Senior Account Executive, Waters Agency?

“I love working in Tech PR as it's an industry that offers perpetual excitement and innovation. Each day presents new opportunities to witness groundbreaking advancements in AI, cybersecurity, or electric vehicles, all shaping the course of history. Collaborating with visionary entrepreneurs who dare to push the boundaries of what's deemed possible fuels my passion and inspires me to aim higher.”? - Sylvie Picard , Account Executive, Waters Agency ?

As we wrap up this Valentine's Day reflection, we're reminded of the genuine satisfaction that comes from pursuing meaningful work. At Waters Agency, our commitment to excellence and passion for what we do drives us forward every day. Let's continue to nurture this love for our careers, knowing that it fuels our success and contributes to our collective growth. Happy Valentine's Day from all of us at Waters Agency!?