Our partnership with Redmill Solutions, insights on transparency, DMEXCO trends, and expert views on one of the most important news in the last months

Hello and welcome back!

In this edition, we’ll share some exciting news from MINT, dive deeper into the topic of transparency, share our top insights from one of advertising's leading events, and break down what one of the most important announcements of the last months means for our industry.

Thank you for being part of our community, and as always, stay tuned for much more in the months to come!

Warm regards,

The MINT Team

MINT Partners With Redmill Solutions to Revolutionize Digital Advertising

We at MINT are excited to announce our latest partnership with Redmill Solutions, a leader in marketing investment technology.?This strategic partnership aims to offer our clients an integrated, end-to-end solution that covers the entire media workflow – from planning to execution and beyond.

By merging our expertise in Advertising Resource Management (ARM) with Redmill’s innovative planning technology, we are offering an integrated solution designed to help brands streamline workflows, enhance efficiency, and achieve greater results on a global scale.

This collaboration marks a significant step forward in simplifying the complexities of digital advertising, providing brands with the tools they need to plan, activate and optimize campaigns successfully?and drive impactful outcomes. >>> Discover Now

Video: How the Right Approach to Transparency Is Supporting Digital Transformation

We are excited to present the second episode of MINT | Eyes ON, produced in partnership with Engage. In this episode, Federico Salvitti, VP of Growth US at MINT, explores the crucial distinction between transparency and visibility, the role of agility in media operations, and how the right tools and a "build and stitch" approach can fast-track digital transformation.

Watch the full episode now and gain insights into how transparency can drive efficiency in your digital evolution journey. >>> Watch the Video

DMEXCO 2024 - The Top Trends That Are Moving the Industry

This September, MINT participated at DMEXCO in Cologne, one of the year’s premier events in the world of marketing, media, and advertising. We also hosted an exclusive dinner together with Slalom where we engaged with industry leaders in inspiring conversations about the future of advertising.

AI and automation were central to the discussions, with many different insights and use cases presented during the conference. Read our view on the top trends from the event. >>> Read Our Top Trends From DMEXCO

Google’s Reversal on Third-Party Cookies - What It Means for the Industry

After years of speculation, extended deadlines, and abandoned solutions, Google has officially reversed course: third-party cookies are here to stay. While this decision may initially seem like a relief for advertisers, the industry has already been adjusting to limited data access, reinforcing the need for ongoing innovation in predictive marketing.

Christoph Kruse, Global Marketing Director at MINT, shared his view on this pivotal moment in the ExchangeWire Industry Reaction Recap. Check out all of the expert comments in the full article. >>> Read the Full Article

That's all for now, see you very soon?for more updates and insights!