?? Our October Newsletter

Hello! How are you?

If you’re feeling deja-boo, that’s because we’re back with the October edition of our newsletter!

It’s officially spooky season, with Halloween now creeping around the corner.

With our top tips, advice and news, we’ve tried our best to keep this edition of the newsletter full of treats rather than tricks.

October Top Tips

Let's see what the team think you should be focusing on in October.

SEO: When uploading images to a website, ensure the size of the image doesn't exceed 100KB. It's also important from an SEO point of view to optimise the image file name and alt tag. We'd recommend including the main keyword for the page in both signals.

Graphic Design: Building on your identity can be more effective than completely redesigning it. New appearances can be a miss with your audience, so it’s crucial to understand your customers’ perception of you when choosing how best to expand the look of your brand.

Content Writing: Good storytelling is the foundation of your copy. You need to think about what you're hooking the audience with, and how to tell a story that keeps them engaged while delivering the messages that you want to.

Paid Ads: Once you set up new ads or a new campaign, you need to keep an eye on it. Their approval is subject to review, so you need to be ready to make changes in case they are disapproved.

Web Design: If you update your site little and often, it’s less scary to do and there’s less chance of any errors happening!

Live from Website Energizers HQ!

This month we’ve been busy sprucing the office up. The decoration includes a massive, lovely canvas of our team. Greeting you as you step through the office door, you’ll catch a glimpse of our characters in their own world!

Show & Tell

As well as having one of our bespoke websites on the way, the lovely lot over at Oaklands Plastics have come to us requesting a rebrand. We had so much fun designing their rebrand, redefining their appearance whilst maintaining elements of their brand identity. Have a look below at a few pages of their brand guidelines.

We’re happy to take care of Headliners Recruitment - specialists in Marketing & Digital Recruitment ’s quarterly newsletter for them, and as autumn has rolled around, Headliners are celebrating their 25th anniversary! We had the responsibility to deliver a quarter of a century defining newsletter that portrays their fantastic legacy to-date.

Normally, we have a sharp template that we put the newsletter content into for Headliners to deliver to their mailing list. However, luckily for you, Headliners also publish the newsletter on their website. Either click the image above, or?click here?to view it on their website and not only sample our content writing service, but take a trip back through time over the last 25 years in recruitment!

Have you ever out-ranked Elon Musk? Well… we have.

With a personal net worth of $264 billion, the lucrative businessman’s beloved Starlink is proof that SEO isn’t about the amount of money you have, it’s how you spend it.

Here’s the proof ?

With the brilliant?Emerald Group, we’re not only outranking Starlink, but there’s a featured snippet to go along with it.

A featured snippet is a chunk of text from your webpage that is displayed to help a user find answers, quicker. It takes up more space on the results page, and makes your business look fantastic.?

That’s what great SEO gets you!

Industry News

Paid Ads - Deeper insights into Performance Max campaigns

Google are starting to listen to feedback! We know, it’s great, isn’t it? It turns out that Google are listening to influential figures in the world of Google Ads and are making some changes to provide more detailed reporting, tracking and insights.

Conversion metrics are now trackable for each asset. This means that you’ll be able to receive suggestions on what to improve to be able to boost your performance.

Dashboards are become simplified and streamlined, with insights, explanations and recommendations all filing into one, so that you can see campaign fluctuations in one, singular place.

Factors behind underperformance can now be tracked in campaigns that are failing to meet their CPA and ROAS targets. Whether it’s market changes or budget constraints, reasons behind performance can now be more closely monitored.

The last addition to Performance Max provides advertisers with the opportunity to see the performance of their text and shopping ads in search results. This enables a better view of the competitive landscape.

These Performance Max updates focus on simplicity, more insightful feedback and the ability to more easily see areas for improvement, and take action.

SEO - Updates on Meta Title Generation

You should have a meta title. It’s what Google displays as your headline in search engine results pages. The blue writing is ours ?

If you don’t have one, it’s not great practice for your SEO. However, if you don’t set it yourself, Google will find one for you. For Google to decide, they have a list of factors:

• Content in title elements
• Main visual title shown on the page
• Heading elements, such as H1 elements
• Other content that's large and prominent through the use of style treatments
• Other text contained in the page
• Anchor text on the page
• Text within links that point to the page
• Website structured data

The reason we’re talking about this now is because they’ve added another factor. What is it, you wonder?

? Content in og:title meta tags??

We know that sounds like nonsense, but it’s actually the term for what social sharing sites use on the titles of your posts online.

The lesson here? Make sure you’ve created your meta tags. If you haven’t, just be aware that your social posts can contribute to headlines that people see in search results!

This Month, Keep an Eye On…

Your bidding strategy

Your bidding strategies in your Google Ads campaigns need to align with your business’ goals. Whether you’re on the hunt for awareness, leads, sign-ups or other measurements of campaign success, choosing your bidding strategy carefully and knowing when to change it is a key factor to maximising results.

“Google will often recommend a bidding strategy for you to use in the ‘Recommendations’ tab. This is frequently an awful suggestion, as they just want you to change to a bidding strategy that will see you spend more money, quicker. It’s better to know the difference between each bidding strategy, and how they can all work for you.” - Josh, Website Energizers’ Paid Ads Expert

You have different bidding strategies to choose from, whether they’re manual, automatic or smart. You need to judge what will improve your campaign efficiency, what will help you get optimal performance and how to make your budget last longer with the best results.

Testimonials

With our Graphic Design service, we have more options for you than a full-blown rebrand or bespoke website design. Sometimes, you only need a bit of work done to your brand, whether that be some digital assets, or even a logo.

That’s exactly why Steven Havers from CorValu decided to get in touch with us. He was changing his business name, and wanted a new logo to go along with it. We were delighted to hear what he had to say about his experience.

“I want to share my experience of working with the team at Website Energizers after I asked them to create me a new brand and a logo.

I have a plan to build a business and I had to choose a name that reflected who the business is. I was very nervous because of the enormity of this as a step forward for me and my business, the implications are huge because this is the brand I will grow my business around and build it on.

The logo was a tricky part because I knew the sort of thing I wanted and when I saw the logo that Tom from Website Energizers created, I was truly blown away.

This is a logo I can build a brand and a company around, I just love it. I am absolutely delighted with the logo and the brand, really blown away and delighted with the outcome, worth every penny because I now have a brand I can really promote with pride and with passion, on which I can build the future of my business.?

If you are thinking of rebranding I suggest you call Alice Nixon. I am very pleased I did.”

- Steven Havers , CorValu Photography

What Have We Fixed?

SEO - Multiple H1s

We had an issue with one of our customers where over 50 pages on their website had multiple H1s on them.?

An H1 is ‘Heading 1’. It is the main heading of your page, and must outline the topic of the page. If you want to write a good one, including your main keyword of the page isn’t a bad idea at all.

With H1s, you can only have one per page or else search engines will get confused. With H2s all the way down to H6s, you can have as many of those as you want.

Anyway, back to the issue. These multiple H1s were sending these confusing signals to the search engines, clouding what the page was about. This was identified and worked through to make sure each page had one appropriate H1.

Paid Aids - Reporting Issues

As part of our Paid Ads services, we deliver weekly reports to our customers providing them with detailed breakdowns of how their campaigns have performed over the past week.

For each customer, we tailor our reports so that they include information that the customer requests, and also key data that contributes towards the overall goals of their Google Ads campaigns.

Now, for one of our customers that runs a Shopping campaign, their reporting was suggesting that a highly-priced product of theirs sold more times that week than they had on their records.

The data on our reporting comes from Google Analytics, which is known to mess up if something goes slightly wrong - which is more often than not from user error! We dug through Google Analytics and the data that we were seeing was consistent - it had sold more times than our customer said it had.

There has to be an error somewhere, right? Well, when we looked further to find the purchase ID for the product, this lined up with the data that the customer had. Now, it’s all starting to make sense.

This meant that we were able to swiftly return to the customer with the reason behind the issue. Most likely, the user had refreshed the page whilst the transaction was going through, meaning that Google Analytics had seen the trigger twice. In the underlying data, it matched up with theirs, but we were able to chalk it off as Google Analytics being a bit of a nightmare.

Need Help? Let Us Know!

Book a Chat With Alice!

Alice Nixon is our Business Development Manager, and would love to hear from you if had any questions and wanted to find out more. Click the link to book a slot for an online call.

Book a Call

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Website Energizers