Our new project: Effective Comms Analytics

Hi folks, today I'm sharing something, that we've been working on for months. And with "we" I mean together with Antonia Eidner , Ricarda Heim and Laura Mattner . We are connected through our work as comms analysts. We all share our practical knowledge already individually. But now we are doing this also in a collective approach called Effective Comms Analytics.

What is Effective Comms Analytics?

Everyone agrees that decisions should also be based on data. But implementing data-driven communications can be overwhelming. According to the European Communications Monitor, 44,7% of comms professionals in Europe are missing support, flexibility and culture to conquer the digital transformation.

Often the concepts are clear, but practical knowledge is missing about how to implement this. This is why we founded Effective Comms Analytics. A collective of data analysts, sharing practical & operational-level knowledge accessible for all comms professionals.

How do we share our knowledge?

You will find content on our individual channels. And you can always reach out to us individually for a knowledge exchange or book an impulse session.

Additionally, we publish specific content on EffectiveCommsAnalytics.com including the first Zine: A practical guide for data-driven communications.

What is a Zine?

A Zine is more than an article, but less than a book. It is a digital product first. But the neat part is that you can also print it yourself, fold it, cut it, and poof you have your physical Zine. It's like magic.

?? Get the Zine for only € 4.99+ on EffectiveCommsAnalytics.com or directly on Gumroad.