Transformation: "Our new branding gives us something to be proud of"

Is this the longest and best testimonial ever?!? It was a pleasure working with Chris Smith of Renosash...here's what he had to say about our One Day Brand Workshop:

“Renosash is currently embarking on a period of growth and expansion. Our branding has bugged me personally for a number of years. Particularly the colour scheme on our first work van which is in my opinion was horrendous. Our logo, colour schemes, van writing, and website were put together in a short period time at the start of establishing Renosash almost 6 years ago. (below)

Before..."Horrendous" The Renosash branding did not reflect their quality work.

They got us up and running, but as time has passed they look terribly outdated and amateur. 6 years on we've gone from a company of mainly me to me and 4 employees. Our reach and workload meant putting another work vehicle on the road to effectively split our growing workforce. It was at this point the outdated branding really came to focus as we were trying to finalise the signwriting on the new vehicle. It just didn't work. It was time for a change.

I knew immediately after speaking to Sapna she was the lady for the job. After months of working on the business, recreating the layout out of my company structure, thinking about our core values, listening to audiobooks such as E-myth and Simon Sinek’s Why. Sapna immediately emphasised how our current branding didn't represent the quality of work we produce and articulated the vision of bringing our branding in line with the quality of our products and service, displaying the essence of our ‘why’ through our branding. This was the winner for me, Sapna didn't just want to create a great image, she wanted to capture the essence of Renosash and create our branding to show the world our ‘why'.

The process Sapna works through is intense but fantastic. The first part of the day spent looking at brands you aspire to, and clearly articulating the why, core values, and beliefs of your business. This was the part I was really excited about. As well as the branding results achieved at the end of the day. The morning process has produced some fantastic insights and ideas for us to use going forward for the business. The afternoon is when the creation begins, which is all built off the morning’s work, understanding the foundation ideas your brand will be built on. The detail! Sapna can go into minute detail, and the psychological impact of little details you may normally take for granted is amazing. She has a deep knowledge on the subtle workings of human perception down to little details you wouldn't consider without her exceptional insight. You'll never look at other people's branding quite the same again! 

The result is a brilliant transformation. Our new branding clearing articulates our ‘why’ and core values. It represents us and the quality of work we do.

Importantly, the branding is not only powerful for our new customers. It's powerful for the company. It shows the standard that we need to live up to and sets the benchmark for our business. Not only is it a powerful tool for attracting our ideal customers, but also a powerful tool for our company culture, showing our employees and team members the standard that needs to be achieved.

My immediate reaction on first sight of our branding was empowering, I felt my shoulders and chest lift with pride. Our new branding gives us something to be proud of, and this feeling will flow to our employees and customers alike.

Above: After...how much more can you charge for these services now?

Sapna, you’re an amazing person to work with. Your honesty, insight, vision, detail, creativity and knowledge is truly 'Superior'!"

Chris Smith, founder Renosash

#brand #entrepreneur #business