Our New Book - Launch Day Is Here!

Dear friends,?

Today's the day! Our new book 'Good is the New Cool Guide to Personal Purpose' comes out and we'd love you to support the launch by buying a copy.?

It's packed full of useful inspiration and information for anyone at any stage of their career to find Purpose and meaning in their work - and unlock the tremendous mental, physical, and financial benefits of doing so.?

Check it out and get your copy here.

Thank you all for your support.

Be kind, be good, and look after each other,

Afdhel and Bobby

Top Stories This Week

Building Canada’s Purpose Economy - An Interview With Coro Strandberg: In his latest interview , Afdhel connects with Coro Strandberg, chair of the Canadian Purpose Economy Project (CPEP), who shares her vision for Canada’s Purpose Economy, detailing how businesses can drive social and environmental impact at scale.

Campaign of the Week: Age UK's “Let’s Change How We Age ” bold campaign aims to reshape societal views on aging through a powerful multi-platform initiative that contrasts society’s respect for antiques with its neglect of older people.

Products We Love: OVO Vodka is an award-winning, ultra-premium, gluten-free vodka that is setting new industry standards. Each drop purchased helps clean up oceans by removing harmful plastics.

The Tech Entrepreneurs Translating Their Business Success to Philanthropy: This new class of wealthy elite is shaking up the charitable world with their start-up mentality and technical expertise.

Retailer Prints Madame Bovary on Packs of Biscotti to Fight Reading Decline: Bennet turns grocery shopping into a literary experience with its Good To Read Packs, featuring novel excerpts designed to reignite the joy of reading .

RePit is a 3D Printing Filament Made from Leftover Date Pits: Omani design collective Nawa has introduced RePit , a plastic-free 3D printing filament made from waste date seeds, offering a sustainable alternative to traditional thermoplastic filaments.

Malala Yousafzai on Why Filmmaking Has Become Essential to Her Activism: Malala Yousafzai , Nobel laureate and advocate for girls' rights shares how her production company, Extracurricular, drives social change through documentaries like The Last of the Sea Women on Apple TV+, aiming to tell stories “we don’t often see on the screen.”

"I don’t have to chase extraordinary moments to find happiness – it’s right in front of me if I’m paying attention and practicing gratitude." – Brene Brown