Our Mission/Journey

Our mission is to make a profound effect with the number one problem in U.S. History, one person at a time.  About 12 years ago, fat was given a bad rap and sugar levels doubled in this country.  75% of the adult population is challenged and sadly over 35% of our children are met with some form of weight challenge, many of them obese.  Tell a Mother she is abusing her child by feeding them too much sugar, it will not be met with an open mind and more than likely met with resentment.  So many diseases are tied to weight and sugar intake.  Diabetes and high blood pressure come to mind first hand with over 600,000 deaths per month in the U.S. from sugar related diseases.  The answer is creating a high protein diet and lowering sugar intake without a "diet".  We are blogging medical research weekly to back this up. Our goal is to help people increase protein intake daily by 50 to 100 grams, decrease sugar by that same amount which is a result of increased energy, the body weight they desire (be in control) and live a lifestyle they desire free of a diet.  Diets don't work!  Most diets may work for a period of time and once off the diet, gain more weight than when they started with in the first place.  Our desire is to create a lifelong lifestyle full of great tasting foods, comfort foods and life free of food guilt.  Our first product to be launch 11/15 is a high protein chocolate chip and oatmeal raisin cookie that taste incredibly good.  The challenge has been great to create this healthy cookie that tastes great!  They will have 5 grams of protein and 2 net carbs. We will be marketing through our 8,000,000 daily social media views, wholesale channels such as Trader Joe's and Whole Foods.  The price point will be low, attractive and best part is that they taste as good if not better than any of the sugary other brands! .