Our Linkedin network sometimes contains AI-generated friends in addition to those we imagine
Alexander Beilin
??Growth Hacker and LinkedIn Magician??Crafting LinkedIn Profiles into Guerrilla Marketing Marvels??
"If every instinct you have is wrong, then the opposite would have to be right."Season 5 Episode 22, 'The Opposite'
Stanford researchers discovered over 1,000 fake LinkedIn profiles using AI-generated faces after falling down a LinkedIn rabbit hole.
It was discovered by Renée DiResta and Josh Goldstein from the Stanford Internet Observatory after DiResta received a message from a profile reported to belong to "Keenan Ramsey".
At first glance, it seemed like a normal software sales pitch, but upon closer examination, Ramsey turned out to be a completely fictitious character.
While the picture appeared to be a standard corporate headshot, it also included multiple red flags that suggest it was an AI-generated face, similar to those generated by sites such as?This Person Does Not Exist.
DiResta was tipped off by Ramsey's eyes (the dead center of the photo), her earrings (she was only wearing one), and parts of her hair that were blurred.?
Accounts like Ramsey's are used by companies to pitch software to potential new customers, and whenever a target responds they're redirected to a real person.
With this technique, companies are able to greatly broaden their reach without having to hire new people
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What's in an AI-generated profile?
The fake faces used by Ramsey and the countless army of bots like her are generated by general adversarial networks or GANs.
To get the best results, a GAN uses two bots: one that generates fake faces and another that detects them. If the detection bot cannot distinguish between a real and a fake face, then the image is passed along.?
There are some telltale signs that differentiate a GAN-generated face from a real one:?
Sometimes it's even fun to see the difference :
Beware:)