Our LG Brand Promise: Innovation For A Better Life

This article first appeared on Medium here.

Supporting the hospitality business “the right way” for more than 30 years

Innovation by definition comes in billions of shapes and sizes. Whether it’s disruptive or iterative, it presents a new departure from prevailing ideas, practices or technologies. Innovation is not exclusively practiced in R&D labs — though at LG we work extremely hard to ensure our labs are teeming with innovation — it’s also practiced in a wide array of disciplines within hospitality. New concepts, designs and business models have shaped and reshaped hospitality over the years, generating business, changing lifestyles and creating value in the process.

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