Our latest smartphone combines 5G connectivity, DIY repairability and affordability – but what led us here?
The last few months have marked an important set of steps for Nokia phones and our sustainability journey.
Back at Mobile World Congress in February, we announced the Nokia G22, our first consumer repairable phone, that lets you replace the battery, screen, back cover and even the charging port. One of the questions we were asked most frequently by media and customers alike was “Is this a one-off? Or will you be building repairability into your portfolio in a bigger way?”
Jump forward four months, and the answer is as plain as day.
With the launch of the?Nokia G42 5G, we’re able to start showcasing just how important pillar repairability really is to our overall sustainability plan. But it’s when repairability goes hand in hand with durability and affordability that great things really start to happen. That’s why we’ve placed greater focus on these key areas so far this year. Take a look at the most recent devices in the Nokia phones range and you’ll find these things taking centre stage.
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1. Affordability
We’ve been continuing to champion affordability across numerous fronts, but the one we’ll call out here builds on a trend that’s playing out everywhere right now: classic flip phones are having a Renaissance. Lots of people are?activating Flip Mode, with some getting them as a form of affordable digital detox, and others approaching summer and festival season with a device they know is durable, light, inexpensive and with a battery that lasts for days. The?Nokia 2660 Flip?with its bold colours has been leading the charge here and is popping up all over the place.
2. Repairability
The?Nokia G22?has gone from strength to strength since its unveiling at MWC. The idea of a smartphone that you can repair at home has clearly struck a chord with people. The message is clear: there are smartphone users out there who value repairability as much as we do, and rank it with similar importance to more traditional features. And, because replacing smartphones frequently costs more money and more of the Earth’s resources, keeping a phone in use for longer is a win-win for the owner and the environment.
3. Durability
Durability has always been at the heart of a Nokia phone. Our recent launch of the?Nokia XR21?was a continuation of our commitment to durability and the concept of devices that can be life-proof. With high testing and durability standards, rounded out by beautiful design and features, it really is the smartphone version of the classic indestructible Nokia phones like?the Nokia 3310.
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1 年I own one now. Happy with the design, build quality, repairability and functionality. It's a great step in the right direction again for Nokia and I am happy you introduced the self-fix options via iFixit. I daily use the iFixit tools so I embrace this fact so much. The ability to replace the parts yourself is awesome. Contributing to sustainability which HMD as well as Nokia focus on a lot is important to me just as much. Not only do you get to keep your phone for longer periods of time, you also save the planet by doing this by reducing the e-waste. Thank you, HMD and Nokia. ??