Our Journey to Sushi Tech Tokyo 2024

About Choira

Choira is a music-tech company based in Mumbai, developing products for the media and entertainment industry. They are building a digital music ecosystem to enable low-latency remote collaboration for musicians and production companies globally to create, record, and produce for the commercial music market using 5G network technology.

Visit Choira’s website to learn more and unlock your musical potential today.

About SusHi Tech Tokyo

SusHi Tech Tokyo is Asia’s premier technological event, attracting innovators, entrepreneurs, and tech enthusiasts from around the globe. The conference features interactive sessions, product launches, and networking opportunities, making it a hub for technological advancement and collaboration. For more details on the event, visit SusHi Tech Tokyo’s website.

The Rise of Choira

Founded to revolutionize music creation, Choira launched its innovative platform in September 2021. The company’s AI-powered products and services leverage machine learning, ultra low latency, and digital audio technologies to transform music composition, production, and consumption.

Significant Milestones Leading to SusHi Tech Tokyo

December 2023 : Professor Yoichi Ito from Musashino University visited IIT Bombay for a seminar, where Choira's CEO Vivart Rangari briefly introduced Choira. Intrigued, Professor Ito requested more details via email and invited Choira to Japan.

Meeting with Musashino University: After an initial meeting, Musashino University encouraged Choira to apply to SusHi Tech Tokyo. Choira was selected to participate, and the university further supported them by refunding their booth registration payment.

• 12th May 2024: The founders of Choira traveled from Delhi to Tokyo, preparing for their significant presence at SusHi Tech Tokyo.

• 13th May 2024: Choira engaged in a crucial meeting with investors, setting the stage for their participation in SusHi Tech Tokyo.

• 14th May 2024: The day before SusHi Tech Tokyo, Choira finalized their booth setup, anticipating a series of important investor meetings.

• 15th May 2024: The second day of SusHi Tech Tokyo was pivotal for Choira, as they met with 10 potential investors and had significant discussions with major industry players like Yamaha, Sony, and Panasonic, who appreciated their vision for expansion in Japan.

• Evening of 15th May 2024: Choira was announced as the winner of the Global Startup Award, marking a monumental achievement for the company.

• Post-SusHi Tech Tokyo: Following the event, Choira engaged in meetings with potential partners, including Sochigo Studios, to explore future collaborations.

A Milestone Achievement

Winning the prestigious Global Startup Award at SusHi Tech Tokyo 2024 marks a significant milestone for Choira, recognizing its technological prowess and market impact. This accolade underscores Choira's potential to reshape the global music landscape and testifies to its commitment to excellence and innovation in music tech.

Key Features of the Choira Platform

• Effortless Studio Booking: Choira's app offers a curated selection of top recording studios, allowing musicians to browse, compare, and book sessions easily.

• Remote Collaboration with Minimal Latency: Leveraging 5G, Choira enables musicians to virtually jam in real-time with minimal latency, creating an immersive, collaborative experience.
• Music Production Tools for Standout Tracks: Beyond studio booking, Choira offers tools for refining recordings, including mixing, mastering, and production packages, empowering artists to create professional-quality music.
• AI-Assisted Composition (Coming Soon): Choira's upcoming AI-powered features will enable musicians to create industry-standard commercial music tracks from a simple text prompt, generating high-quality base tracks based on mood, genre, and desired instruments.

• Shaping the Future with SINE, IIT Bombay: Choira is collaborating with IIT Bombay's SINE to research AI for music production, including beat creation, Realistic Voice Cloning (RVC), Auto Foley, and sound design. Initial results position Choira at the forefront of innovative media and entertainment technology.

• Empowering Musicians Through Blockchain Distribution: In partnership with Splitz App, a US-based blockchain-powered music distribution leader, Choira enables musicians to seamlessly distribute tracks to streaming platforms. This collaboration supports Choira’s commitment to musicians and positions both companies to capitalize on the growing creator economy.

A Supportive Ecosystem for Musicians

Choira is delivering results with over 1,000 hours of studio time booked and more than 100 audio projects delivered, supporting musicians from independent artists to industry leaders like Amazon Audible. Joining Choira gives artists access to a thriving community, resources, and opportunities. Choira's vision is to empower musicians globally through technology.

Looking Ahead

Choira’s success at SusHi Tech Tokyo serves as a springboard for future innovation. Leveraging this recognition, the company aims to forge new partnerships, explore cutting-edge research, and expand globally. With SusHi Tech's support, Choira is excited to transform music creation and reach new heights.

Interactive Sessions and Networking Opportunities

At SusHi Tech Tokyo, Choira will join interactive sessions on AI in music production, digital audio's future, and immersive music experiences. Networking events will offer opportunities to connect with industry leaders, investors, and collaborators, driving new ideas and projects in music tech innovation.

A Global Platform for Innovation

SusHi Tech Tokyo 2024 provides a global platform for startups like Choira to showcase innovations. The event's focus on urban challenges aligns with Choira's goal to enhance and democratize music creation through technology. By participating, Choira elevates its brand and contributes to the dialogue on technology's role in shaping urban life.

Conclusion

Choira's journey from a small Indian startup to a global music tech powerhouse exemplifies vision, perseverance, and innovation.Winning the Global Startup Award at SusHi Tech Tokyo 2024 marks a new era of growth and influence. As Choira pushes the boundaries of music technology, the world eagerly anticipates its next achievements

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