Our Inescapable Anime Future
Jim Louderback
Creator Economy Sherpa | Award Winning Curator, Moderator & Speaker | "Inside the Creator Economy" Newsletter | Board of Director | Geek
The future of creators and media: Anime and the end of advertising - and the Lighthouse gets real. Plus read to the end for a study that you really SHOULDN’T read.
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THE RISE OF ANIME AND VTUBERS
a16z just published a love letter to anime, calling it “the future of creation and play”. The mega investment firm predicts a huge jump from the current $50B market size, opening a massive opportunity for the creator economy.? Expect VTubers, fan fiction, UGC games and experiences to grow – presumably with investment from a16z and other firms.? They also see a rise in AI companions – imagine a Pokémon on your shoulder, for example - and much more.
THE END OF AD-SUPPORTED MEDIA
Speaking of VCs, Lightspeed VC Michael Mignano peers into the crystal ball and explains how AI will bring about The Death of Advertising, and what the content and creator landscape will look like in this post-ad world.? Premium and exclusive will fare better than most, as commoditized content fades away.? Even more reason for creators to build owned experiences, communities and channels.
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WELCOME THIS IS THE LIGHTHOUSE
Creating can be a lonely business.? We’ve seen a rise in creator communities globally, some organic, some planned.? Now, finally, there’s a custom premium place for creators to work, connect with others, produce and play.? Whalar (full disclosure, they sponsor this newsletter) has taken a huge swing and is poised to open their SoHo House-style club in LA and NYC, called The LightHouse.? At north of $5k a year for a membership it’s not cheap.? But the value for creators - compared to a faceless co-working space -- is so much higher. ? I wish there was one near me.
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BRU GIVES WAY TO ME AND YOU
Meta’s big Connect conference happened last week – here are the key announcements you need to know about.? First up, yet another AI editing announcement, this time for photos – fix backgrounds and add or remove elements. Photos <> Trust.? And like YouTube, Meta announced language dubbing for video which will include lip-dubbing too. I doubt they will truly be able to maintain emotional and visual fidelity as they convert voices and change facial expressions.? Finally Meta announced updates to their AI chatbots – but this time for real people not fake celebs, adding in voice and video as well as text chat.? But they won’t be available until 2025.
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JIM UPDATE!
I’ve been working (mostly in stealth), helping to build an amazing creator event in Dubai.? The “One Billion Followers Summit” happens January 11-13, and it’s going to be a crazy, fun, insightful and super valuable event for everyone in the industry.? I’m programming the “Economy” track (think VidCon’s Industry Track), and there’s also a creator Tech track and a Content track too!?
Why am I doing this?? There's a through-line from Gutenberg to the One Billion Followers Summit. When anyone in the world can reach a billion people - without permission from institutional gatekeepers - the world becomes a better place.? The creator economy is transforming media, marketing, entertainment and relationships globally – if you’re reading this newsletter, you know.? It can be a bit messy - but if you want to truly understand what's happening and build your part in it, you need to be in Dubai in January.? I can't wait to?see?you?there – along with 15,000 of my new besties.? All access tickets right now are only $200!
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SPONSOR MESSAGE:? The era of B2B influencer marketing is well and truly here.? Rahul Titus, Global Head of Influence, Ogilvy, Neil Waller ?? , Co-CEO & Co-Founder of creator company Whalar Group, and Jasmine Enberg , Principal Analyst at EMARKETER chatted about the future of the B2B Creator Economy at Cannes and how Creators are flourishing in the B2B landscape on?LinkedIn’s for Marketing blog here:? https://www.dhirubhai.net/business/marketing/blog/marketing-collective/why-b2b-brands-are-embracing-influencer-marketing.??
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QUIBIS: ???
YOUTUBE
领英推荐
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TIKTOK
BEAST WATCH
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OTHER CREATOR ECONOMY
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CREATOR TECH – AI, WEB3, VR, MORE
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RESEARCH
HEADING BACK TO ST. IVE
Last week I talked about all the different creator monetization schemes across video platforms (kits, cats, sacks wives), asking for someone to collate them together.? My friend Adi Sideman asked ChatGPT and this is what he sent me.? I don’t trust ChatGPT, but I do trust all of you. Give it a look and feel free to edit it here!
100% written by me – no human or AI ghostwriters were involved in the production (except for the cover art!).
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I've built and sold multiple creator economy startups to top media companies - including Discovery and Paramount. Subscribe here on LinkedIn to get this newsletter every Monday.
Let me know what you think – email me at [email protected]. Thanks for reading and see you around the internet.
CreatorFest 8/15-8/18: Where Creators Become Entrepreneurs ?? | Director @ CreatorFest | The FIRST Festival Where Creators Can Convert Their Followings Into Brands | Click Below To Get On The Invite List ??
1 个月5 years later and my mom cannot get off Pokémon Go, she absolutely loves it
EVP, Product and Creator Tools
1 个月Anime (and manga) already ate the world! The cultural impact of One Piece, Dragon Ball, Sailor Moon, of course everything Ghibli and newer anime like Demon Slayer is massive. As you probably know, I'm obsessed with niches that aren't (but people still think it is) - this is one of them.
Very helpful. Sharing on AIanimation(tm)
Shaping the legal landscape of emerging technologies, intellectual property, data, and media laws ??
1 个月Thanks for including Steven’s article! ???
Sales Leader, Cheerleader and Champion | Helping Sales teams connect with their clients utilizing empathy and science #LinkedinTopVoices in Sales
1 个月My husband and I build Lego Hogwarts last Christmas! A lovely week. #KidultPride