Our Impact and Responsibility

At Pas Normal Studios, we are in the midst of the inherent tension between our responsibility towards the environment and our mission to create modern uncompromising cycling wear to inspire and motivate dedicated cyclists globally.

We also recognize our role in creating a lasting and meaningful improvement for our communities and the environment. We have a responsibility to promote our sport in the most responsible way possible.

“Pas Normal Studios aims to become an industry leader in sustainable practices and reporting. There is a long and testing journey ahead of us, challenging ourselves to strike a balance between our environmental impact and the modern uncompromising cycling wear we stand for,” says Peter Lange, CEO of Pas Normal Studios.

Our impact spans the entire value chain. From the everyday operations of our business and the sourcing of the raw materials to the manufacturing of our products and their life-cycle. We are responsible for all our decisions.?

“We are aware that the linear system of 'take-make-dispose' is highly unsuitable for the long-term health of the planet, and life on it. We therefore work towards a radical change to achieve sustainability in our industry. While this radical change can not happen? overnight, we can improve current practices to reduce our impact, with our sights firmly set on both short-term and long-term goals”, says Charles H Clarke, Social & Environmental Impact Lead of Pas Normal Studios.

Currently, we are quantifying? our social and environmental impact in collaboration with the Sustainable Apparel Coalition & The Higg Index. This will? then be communicated both internally and externally, allowing for informed design decisions, alongside more transparent purchasing decisions. Our environmental impact will be calculated annually and measured against our science-based targets.? These emissions reductions targets are in line with the Paris Climate Agreement and form a key pillar in our strategy.

“We need to hold ourselves accountable to our targets, and make better decisions. That is why we have enrolled in the Science-Based Target Initiative and the Sustainable Apparel Coalition. The know-how of these organisations will help us create a baseline of the impact hot-spots in the value chain and work to improve on them,” says Clarke.

In the coming months and years we will be launching initiatives to reduce the impact of our products, and encourage a more sustainable cycling industry. These changes aim to both improve the environmental and social credentials of our products, and promote more responsible use of them, lowering the environmental impact they create.??

By adopting innovative business models, improved data and class-leading expert knowledge we aim to lead the way in creating the future of the cycling industry.

Going forwards we will be sharing more information about ongoing projects and our environmental and social impact. We strive to publish and update you on our Impact journey on a continuous basis.

FACTS AND ACHIEVEMENTS

• We have recently published a new series of webpages documenting our past, current and future social and environmental impact work. This aims to be an evolving resource to allow anyone to learn about about our journey towards becoming a more responsible version of ourselves. Learn about our Impact journey on pasnormalstudios.com. ?
• We have made concrete commitments aimed at measuring and reducing the environmental impact of our products. Commitments include becoming members of the Sustainable Apparel Coalition, alongside setting fact-based goals aligned with the latest scientific knowledge through the Science Based Targets Initiative.?
• We are developing a series of initiatives based around the principles of Circular Economy. These initiatives range from using less impactful materials, to maximising an items’ functional lifetime. So far we have introduced recycled materials into some of our most popular products including the Mechanism Jersey, Stow-Away Gilet and Sleeveless Baselayer. We will be announcing the launch of a new initiative in the summer, designed to extend the lifetime of our items.

PRESS CONTACT

If you have any further questions don’t hesitate to reach out to Charles H Clarke, Environmental & Social Impact Lead at Pas Normal Studios at [email protected].?