Our highlights from Money20/20
What happens in Vegas no longer stays there. At Money20/20 , the premier fintech conference, taxes became cool everywhere
april CEO & cofounder, Ben Borodach , took the stage and dropped truth bombs:
Strategic product leaders prioritize tax. Adding tax solutions to your platform isn’t just about solving one of your customers’ biggest headaches. It’s about unlocking new revenue streams and powering the hyper-personalized financial experiences your users actually want.?
It’s a gold mine of data. The data you already have about your users can be pre-filled into april’s embedded Filer to greatly accelerate the filing experience. The data users input can be shared with you to introduce more services in a thoughtful and timely way.
Grab your umbrellas. Americans collectively receive $300B+ in tax refunds each year. april’s embedded partners receive up to 99% of refunds from their users that file in-app.
Fintech leaders were welcomed into our “Dream Zone” cabana to learn how AI-powered, embedded tax experiences can differentiate their products and services.
For your ??s and ????s only
3,500 lucky attendees got to dream big and rest easy with our lavender sleep mask, branded ear plugs, laptop sticker, and dream affirmation cards. The unboxing was dreamy.
Even dreamier? Not hitting snooze on embedded tax.
Thanks to our friend Alex Gillette for this sweet selfie.