Our Help Guide to Creating your Social Strategic Plan

Your Social Media Strategic plan will need to take in the consideration of the particular social media platforms that your business is using.

As part of the strategic plan you will need to understand  the importance of the following:

• Time - How much time will you be able to devote to each particular platform? There are many theories and suggestions but we would like to think that you may need to devote  an hour per day per social network. Oh my goodness, bit frightening perhaps, well there are some great scheduling and monitoring tools such as Social Sprout, Hootesuite, Buffer which will be able to lighten the workload for you.

• Resources -You will need to look at what personnel are able to administer your strategic plan and understand that there are particular marketing skills required to be able to creatively advance through some of the avenues of the various  platforms. Visual social networks like Pinterest and Instagram require images and photos.  Are your personnel resources able to create what’s needed or will they need specific guidance and training. Some great help is available with the resources for image work such as Canva and PicMonkey and these do not require a great deal of skill.

• Audience - What social networks are your alliance partners, competitors and target audience participating in.? You will need to determine which social platform has the right demographics  for your particular type of business.

A word of Caution: A social media  strategy is not about  broadcasting to the audience of the your demographic  and target audience. Your strategy should evolve and integrate with people within your  particular category of business . You should begin by  being consistent in developing interactions and good quality relationships. Each social media platform has its own strengths and yes, some weaknesses,  and different platforms at times will require different social strategic plans. 

We have read before and agree with this particular thumb that :

• ? of your social content should promote your business, converts your audience, and should be about generating a profit.
• ? of your social content should be about sharing ideas and stories from thought leaders. These could be leaders within your industry or perhaps even some like-minded businesses.
• ? of your social content should be based on your business or company interactions and build about your key brand awareness

Once you have developed your strategic plan then the next step would be to develop you  content plan and work through to your editorial calendar. This needs to be completed for  each social platform your business is communicating with.                                       

Your  editorial calendar should list the dates and times of intended  posts, whether that be , Facebook posts, Twitter messages  or blog posts along with other content used during your social media campaigns.

Creation of a calendar should reflect your mission statement  which is assigned to each social profile.

Once you have this you will need a  procedure to be in place to determine what adjustments need to be made to the social media marketing strategy. What adjustments need to be made to your  content/ editorial calendar.

You can do this by building testing capabilities into every action taken on each of  relevant social platforms.

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I am a Social Media Marketer who loves solving your crisis. Are you struggling with your online platforms?.

I resonate with business professionals and I understand how vital business need to adapt to change.

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