Our first LinkedIn newsletter

If you've been following us closely you'll already know that we regularly publish expert content about growth marketing on our blog, LinkedIn and beyond. We have so much in fact, that it can be easy to miss something.

Introducing our bi-weekly roundup of top pieces for all friends of DCMN: right here in your LinkedIn inbox. We'll be sharing our highlights from the world of growth marketing, including the latest expert advice, industry insights and actionable tips.

Make sure you subscribe to get the inside scoop here on LinkedIn. Happy reading! ??

Inflation: What do consumers really want during times of crises? ??

Our Insights team has surveyed over 2000 German consumers to discover what they wanted from brands in terms of communication, price increases, honesty, and loyalty, particularly as inflation continues to surge. Here is what they found out.

Stream me up, baby ??

It’s almost impossible to ignore the rise of OTT. There’s no doubt that consumer habits are shifting to streaming. Between 2020 and 2021 alone, OTT viewership in the US increased by a staggering 33%. Learn more about how OTT can help you target specific customers and reach the right people wherever they are watching.?

The most successful Black Friday campaign ever ??

210% growth in sales. 20% decrease in CPA. 13% increase in sessions across all markets. We worked with invisible aligner brand DR SMILE to help them cut through the clutter of this notoriously busy sales period and ultimately helped them achieve their most successful Black Friday campaign to date! How did we do it?

Our Head of Brand Strategy comments? ??

It’s the news you couldn’t miss: The founder of Patagonia has given away his entire company to fight climate change. We asked our Head of Brand Strategy Shaheen Maa?en what brands can learn from this bold move, and this is what she had to say.

See you in two weeks ??