Our Favourite 2020’s Christmas Campaigns

Many marketing teams spend months curating their Christmas campaign ideas with the aim of creating memorable campaigns to maximise their brand exposure. Christmas advertising campaigns kicks off as early as November, with brands hoping to rake in as much revenue as possible during the festive season. With stong seasonal campaigns often sparking conversation, especially on social media where they quickly become trending topics, keeping brands at the forefront of customers' minds.

Businesses tend to create Christmas ad campaigns which spread across multiple channels, including TV, radio, social media, email, OOH (outside of home, such as billboards and bus stops) and print. With increased competition online, brands are facing greater challenges in promoting their products and services which means it’s never been more important to seek new and innovative ways to stand out.

The start of the 20’s has seen some fantastic Christmas marketing campaigns! We’ve picked out five that we believe will be remembered for years to come and delved into what it is that makes them so memorable.

?

Aldi - Home Alone Christmas (2022)

Aldi started working with their ad agency McCann Manchester in 2016 to create Kevin the Carrot who has become a memorable Christmas character that many families look forward to returning to their screens and in store each Christmas. Since launching, each year, Kevin returns with a different tale on TV screens, and is supported with digital, OOH, print, radio and social campaigns.

One of the most recent Kevin the Carrot campaigns which really stood out for it’s creative recreation, was in 2022 and inspired by the 1990’s hit movie “Home Alone”. The TV ad starts with Kevin’s family boarding a plane, where the mother buckles in then uses the iconic “KEVIN” scream from the movies. The scene pans to Kevin at home, watching football (smartly following on from their previous “Feast of Football campaign”), before someone peers through his letterbox. Kevin then sets traps, before trying to escape, where Santa shows up, followed quickly by Kevin’s family. The advert ends with the narrator saying “Let’s make Christmas amazing for everyone”.

This campaign was supplemented around stores with posters and leaflets using different scenes which grabbed customers' attention and reminded them of what they saw on TV. These nods to their Christmas advert helped build brand awareness as customers started to build a link between Christmas and Aldi thanks to the regular appearance of Kevin the Carrot. Utilising what many people regard as their favourite Christmas film was a bold move by Aldi, having to recreate hugely iconic scenes. Fortunately, the relatability factor really helped the campaign become memorable, and many people took to social media to praise Aldi for their work.?

To see the ad for yourself, along with our other 4 favourites, check out our blog here - https://www.instantprint.co.uk/printspiration/be-inspired/our-favourite-2020s-christmas-campaigns