Our everyday searches can get us rewards, are you aware? Read to know more.

Have you ever noticed how search engines are stepping up their game when it comes to loyalty programs? It seems like every time you search for something, you're being offered points or rewards for using a particular platform. And it's not just about the rewards - these loyalty programs can actually be a savvy marketing strategy.

Take Bing, for example. They've recently introduced Give with Bing, an extension of their Microsoft Rewards program that allows you to earn points by searching, shopping or playing within the Microsoft family of products. These points can be redeemed for nonprofit donations, gift cards, sweepstakes entries, and more.

At first glance, it might seem like Bing is just trying to keep users on their platform. But there's more to it than that. By offering a way for users to donate to nonprofits with their earned points, Bing is tapping into the "social responsibility theory" in marketing. In other words, they're demonstrating a commitment to making a positive impact on society, which can be a powerful motivator for consumers.

But it's not just about social responsibility. The "behavioral theory" in marketing suggests that consumers are more likely to repeat behaviors that are associated with rewards. By incentivizing users to keep searching with the promise of rewards, Bing is creating a "social exchange" that may lead to greater loyalty and recommendations from customers.

And it's not just Bing that's doing this - other search engines are also getting in on the loyalty game. Google has its Google Opinion Rewards program, which rewards users for completing surveys. And Yahoo has its Yahoo Points program, which allows users to earn points that can be redeemed for gift cards.

It's clear that loyalty programs are becoming a key component of search engine marketing strategies. By incentivizing users to keep using their platform and rewarding them for their loyalty, search engines are creating a win-win situation for both the platform and the users. And with the addition of socially responsible features, like Bing's Give with Bing extension, they're also making a positive impact on society.

So, the next time you're searching for something online, take a closer look at the rewards or loyalty programs being offered. It might just be the start of a beautiful relationship.