Our Content Philosophy

We regularly engage in hearty debates about client content at K&J Growth. A fly on the wall might think this is part of a rigorous process we go through to determine which content will perform best for our clients. It’s not.

Although we do enjoy these discussions. That fly, after sitting through a few of them, would see that we are regularly wrong about the future performance of content. Just recently, we had all but unanimously decided a piece of creative wasn’t going to work - but we pushed it live anyway.

48 hours later it had gone viral, clocking up 420,000 views and doubling our client’s follower count.

Why did we publish it?

Our in-house philosophy; opinions don’t count, data does.

Let me explain here.

For more insights and tips, connect with us on LinkedIn: K&J Growth

Make sure to check out our Co-founder on LinkedIn too: Kale Panoho