Our communication ambassadors offsite: strengthening collaboration and excellence together

Some weeks ago our communication ambassadors had the exciting chance to gather for our first three-day offsite meeting to reach three main objectives:

• to ensure alignment across geographies on key communication priorities,
• to build a strong foundation for future local communication activities,
• to elevate understanding and capabilities in communication,and to foster a strong team culture characterized by collaboration and best-practice sharing.

The event, a memorable and energetic experience, provided valuable insights and opportunities for our colleagues to enhance the communications strategies and contribute to our company success.

During the event we encouraged our communication ambassadors to reflect on the communication activities undertaken in the past 12-18 months. The diverse range of countries represented resulted in a variety of activities, each with its own scope and impact. Through this exercise, ambassadors identified common challenges such as compliance, tight timelines, and measuring success. The importance of breaking silos and promoting best-practice sharing emerged as crucial for future success in local communications.

3 great days full of joy and laughter all while sharing experiences and best practices with an amazing team, Müge

Daniela Poggio , our Global Communications Executive Director, emphasized the meaning of storytelling in an effective communication.

Our brain is naturally inclined to remember stories rather than raw data.

And she shared engaging case studies that demonstrate the influence of storytelling in capturing attention, promoting memorability, and aligning these factors with the company's business objectives. This highlighted the need to incorporate storytelling techniques into communication strategies, to connect with our audiences on a deeper level.

To communicate is to connect, to communicate is to create spaces for exchange, what is not communicated is not known, and therefore to communicate is to generate bridges between data and humans, Nour

One of the key sessions during the offsite focused on the six components of strategic communications: situation analysis, communication objectives, communication strategy, communication tactics, required resources, and key performance indicators (KPIs). This comprehensive framework provided our ambassadors with a solid foundation for developing local communication plans aimed at raising our corporate profile. The ambassadors were inspired by best-practice case studies presented by Angelini Pharma Portugal , Angelini Pharma Polska and Angelini Pharma Espa?a recognizing the potential to adapt successful approaches to their own local environments.

It's important to share experiences with other countries and departments to achieve more complete, useful and value-added initiatives, Natalia?

The energy and the impact of this meeting were so profound that, in the days that followed, our communication ambassadors kept sharing both internally and externally their enthusiasm and fostering the strategic importance of communication within their communities.