Are The Cap Code Fun Police Stifling Creativity?

With the huge growth in the number of YouTubers and bloggers, the commercialisation of these media was always going to be explored (or, as some might argue, exploited) by brands and vloggers.

If you could get a few million views, 100,000 likes and endorsed engagement by paying tens of thousands of pounds, why wouldn't you?

Especially when the alternative could be paying an agency ten times that amount to create content that usually requires a seeding budget to help get those spurious views. Honestly, if done correctly, it's a bit of a no brainer.

The creative purists hate the idea that a bunch of untrained, amateur kids have stolen the limelight. But, given the demand for them, we need to accept that vloggers aren't going to just turn off their cameras and go away.... (read more)