Our Best Performing Content Strategy

Hi,

I wanted to share the best performing content strategy we developed over the past few months … which believe it or not is Evergreen content. That means you can keep using this same content again and again and again.

I WISH I knew this ahead of time, as this is just gold dust! Let’s dive straight in.

The content strategy is called KEY DATES. Now what does that mean?

Key dates are moments of accomplishment, failures or key learnings that have occurred on your entrepreneurial journey. This is some of the best engaging content that we have at the moment.

Here’s how to do it:

#1. Think about all Personal accomplishments you’ve had in your life with key dates

For example for myself:

• Muscle up Challenge
• Long distance relationships for 4.5 years
• Getting married
• Writing my first book
• Finishing my first triathlon

#2. Think about all Business accomplishments you've had in your life with key dates

• Ted Talk in Chinese
• HSBC keynote
• Hitting 6 figures with both an offline and online coaching business.
• Starting my 3rd business
• Running a commercial real estate business alongside my business

#3. Think of all personal learning opportunities

• Losing focus for 2 weeks and procrastinating on keynotes
• Letting myself go in the US and gaining 30 pounds in 30 days
• Investing in Bitcoin in December 2017 at the top of the bubble

#4. Think of all business learning opportunities

• Age 13 started chocolate business and was closed down due to competition with the tuck shop lol
• Losing out on sales as didn’t understand what a client wanted
• Building a generic self development course that had 3 people sign up

#5. Think of all internal accomplishments or insights you’ve had in your life

• Decision to start a business
• When I realised about the “when I have this then I will addiction”
• Happiness is a destination not a journey

Combine all these 5 and create a list of these dates in a spreadsheet. You can then develop content around these key learnings and insights for outstanding content that not only has a story, but also a business or personal lesson that others can learn from

You can keep reusing this year after year, but if you hit gold you can always recycle quarter on quarter with a throw back or 263 days ago I …

This keeps your content fresh and allows you to produce content that really resonates with your audience. I hope this helps you absolutely crush it with your content!

Warmly

Ben Ivey