Our agency just offered to do UNLIMITED design for startups. Here’s why : *Guest Post*

Introducing Dan Gough, Founder of HeyHiHello

Dan is the Founder of HeyHiHello and has brought his creative vision and problem solving expertise to lead projects for companies such as the American Red Cross, Ferrari, Vodafone and Lloyds Banking Group and helps transform, challenge and inspire teams to solve their problems. He is a multi-award winning creative director who in his last position, guided agency 3 SIDED CUBE to become one of the Top 50 Most Creative Companies of 2016 (The Telegraph).

Our agency just offered to do UNLIMITED design for startups. Here’s why

We recently introduced an ‘unlimited’ design subscription to our service offering at HeyHiHello. We’re a design agency that help brands design and launch on digital - from apps and websites to concept testing and prototypes.

The kinds of projects we work on tend to be large and time consuming. We’re not producing pieces of social content here, but websites and apps.

Recently we made the decision to introduce a new offer: unlimited design.

Our clients can now subscribe and receive unlimited, high quality design, at their request with a 2-3 day turnaround and unlimited revision.

If you’ve ever tried to deliver a design project for a startup, you’ll know that there are ALWAYS revisions.

So why did we promise something so ludicrously good when we were already a successful agency?

A few reasons.

Reason 1: Our clients wanted it…

Time and time again, after large projects our clients wanted more design work - and they wanted a retainer for it.

We wanted to be able to bring that service to new clients without them needing to go through a whole project. Some clients simply don’t need a new website first!

Or perhaps, they’ve had a site designed by another agency who don’t offer any ongoing design. That’s a bunch of new clients we can now swoop up.

We’ve since had access to clients that we otherwise wouldn’t, as we can serve anyone pre- or post-design and build.

Reason 2: Becoming vital.

We want to help guide the long term strategy of startups after we’ve helped them launch.

If they were to take design internally, we would be left out of that process.?

Unlimited design on a retainer basis gives them a very easy way to stay with us. It’s a no-brainer.?

But that’s just the in for us.

We then get to shape startups over the long term and become an essential part of their larger journey.

We start feeding into strategy, not just creation.

As a result, we have a bigger impact, a healthier, long-lasting relationship where everybody wins.

Reason 3: Predictability.

Previously 80% of work was project based, which makes forecasting difficult.

We knew that recurring revenue would allow us to have a clearer vision of our growth by predicting what we have coming in each month.

Unlimited is our way of creating that.

Now we know we can pay our salaries each month without worrying about larger projects.?

Plus we can be very choosy with the larger projects we take on because we aren’t reliant on them - no more problem clients!

Reason 4: Adding value.

Startups do a lot of designing in their first 18 months. They have to.

Hiring for that can cost hundreds of thousands.

Well, unless you have the founder’s cousin designing on Canva.

But by bringing all of that work under one (specialised) roof on a fixed monthly retainer, our clients get access to high quality design with an agency who understands their world for less.

It’s an easy way for us to build relationships with startups & save them money, and bring a lot of value very quickly.

Reason 5: Standing Out.

There are other “unlimited’ subscriptions around. Sure, you could probably find an unlimited service for 1/5th of the price we charge.

But we noticed they all focused on low effort, low quality work.

We wanted to be one of the first to offer high quality, well thought out product design. It’s not something you should scrimp on - and if you do, it shows…

Yet we remain an affordable solution for startups because we house everything under one roof and save them multiple design hires (see Reason 4), so we get to work and learn across many startups at different levels, giving us an edge on other agencies.

Quite frankly, unlimited design was something all of our clients needed.?

We’re now able to provide more value to them over a longer period of time.

And as an agency, it offered us growth, opportunities, relationships, predictability and peace of mind.?

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