Our 8-step case study creation process that builds credibility for channel partners

Our 8-step case study creation process that builds credibility for channel partners

What if you could turn your experience and success into powerful conversion tool, leaving your prospects inspired by the results you achieve, and confident that you can do the same for them.?

This means delivering the outcome for them, amplifying the result you have promised while also amplifying their confidence they have in you.??

Here, we are giving you and your team a well-defined process that anyone could use even if they aren’t a marketer.?

Proof you can do what you say?

There is nothing more powerful to include in the sales process than proof that you can do what you say.??

Simply telling your prospects about the amazing benefits your product or service offers will not communicate the value of the outcomes that you provide. We often fall into the trap of enthusiastically sharing products, solutions or even benefits without linking these to real outcomes. When this happens, the value behind what you offer and how you’re different is lost.??

Prospects want proof, especially when you’re selling longer commitment periods, or services at a higher price point.??

But, if you don’t take the time to document and record that great work you have done in the past, you will find yourself scrambling at the last minute to come up with referees or reference articles when your prospect inevitably asks.??

Here are some of the key problems that case studies solve??

  1. Lack of confidence??
  2. Unfinished conversations??
  3. Scrambling to find proof??

Simple and streamlined case study creation??

The importance of case studies in the sales process is not (or shouldn’t be) new information.??

We are sure this is not the first time you’ve heard it. What we are here to do is help you understand some of the key mistakes you might be making right now when it comes to their creation – and the things you can do to streamline the process. Even if you don’t have a marketing team.?

Key mistakes you might be making??

  1. Credibility is built after the sale??
  2. Using technical jargon to articulate what you do??
  3. No marketing team to do it??

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If you need help creating your next case study using the Case Study Advantage? - download our template and get started today >> https://www.partnerelevate.com/blog/build-credibility-case-study-advantage??

?? JD Helms

Data Driven Operations & Sales Executive | Helping others Win | Customer Experience | Leadership | Microsoft | GCP

1 年

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