OUR 2ND RESEARCH MODULE FROM OUR EXTENSIVE CONSUMER RESEARCH STUDY
Bill Napier
Brand Strategist | Business Transformation Expert | An Architect of Brands | Furniture Visionary & Disruptor - "Let's ditch the ordinary and embrace the extraordinary". - BE DIFFERENT. Proud USAF Vet.
If you are not subscribing to Home News Now, you should!
The research they did, below, is the most comprehensive I've seen in years, and in Today's Crappy Economy, we need every tool in the tool box...AND THEN SOME.
You can read the whole report on LinkedIn HERE or on our FREE Marketing Informational Website with over 1,000 articles about retail, strategies, marketing, tactics, social, and more, HERE
BIG BOX & ONLINE RETAILERS RATE HIGHEST ON OFFERING GREAT PRICES.
NATIONAL FURNITURE CHAINS, LOCAL FURNITURE STORES, AND DESIGNERS RISE TO THE TOP FOR SELLING HIGH-QUALITY BRANDS.
NOTE* Local Furniture Stores WIN selling high-quality brands.
The reason I highlighted this was obvious. If the manufacturer of your items does not have a “Quality Story”?to tell, per above, consumers may ignore that Product/Brand accordingly.
Demand this from your supplier.
So, how should the manufacturer TELL THEIR QUALITY STORY? Here is how we recommend they, or you if the manufacturer hasn't done their job, tell your QUALITY STORY
To effectively tell your story as a high-quality furniture manufacturer, you should focus on highlighting your brand's core values, unique selling points, and commitment to craftsmanship. Here are some key strategies to consider:
Emphasize Your Craftsmanship and Quality Materials
Showcase the meticulous attention to detail and superior materials that go into creating your furniture pieces. Describe the skilled artisans, traditional techniques, and high-grade woods or fabrics used in the manufacturing process.?This will reinforce the exceptional quality and durability of your products. (Again, P.O.S. materials are critical to telling this story, along with short videos, preferably from the manufacturer, showing these elements).
Share Your Brand's Origin and Heritage
People connect with compelling narratives, so share the story behind your company's founding and any generational traditions or expertise passed down. Highlight how your brand has stayed true to its roots while adapting to modern tastes and standards. (See our comment above).
Spotlight Your Design Philosophy
Explain the design principles and aesthetic vision that guide your furniture collections. Discuss how your pieces are thoughtfully crafted to be both beautiful and functional, blending form and function seamlessly. (On your website, do you have an area where you can highlight the brands you carry, that will display this content? YEP, again P.O.S. materials can help do this, too).
Use Visuals to Bring Your Story to Life
High-quality visuals are crucial for furniture marketing. Include professional photographs and videos that showcase your products from multiple angles, in different settings, and during the manufacturing process.?This allows customers to envision the pieces in their own homes. (I don't want to be redundant here, BUT I do. It's a FACT....
WHY AREN'T MANUFACTURERS SUPPLYING THEIR RETAILERS WITH THESE CRITICAL SELLING ELEMENTS?
Leverage Customer Testimonials
Share positive reviews and personal stories from satisfied customers about how your furniture has enhanced their living spaces and daily lives.?Social proof is a powerful marketing tool that builds trust and credibility. (Are you utilizing Social Media to Show, Tell & Sell your products? You should, and do it now. Social Media will be an $11.2 TRILLION DOLLAR PLATFORM in 5 years)!
Highlight Your Commitment to Sustainability
If your brand prioritizes eco-friendly practices, such as using responsibly sourced materials or minimizing waste, weave this into your storytelling.?Many consumers value sustainability and will appreciate your environmental consciousness. By combining these elements into a cohesive narrative, you can effectively communicate your brand's unique value proposition and position yourself as a premier furniture manufacturer dedicated to quality and customer satisfaction.
EVERY MANUFACTURER MUST TELL THEIR STORY and supply their retailers with that information via P.O.S. Content and product visuals in their product descriptions. This should also?be done in short Videos because that is what consumers today want!?Read my research about short videos HERE
Again, Marketing for Manufacturer Brands does NOT end at the Furniture Market.
It goes much deeper than getting a placement, it is all about Sales Velocity at retail…PERIOD!
If your marketing team struggles with this, Imagine Advertising has, collectively OVER 120 years of Home Furnishings Sales & Marketing experience to help you Show More, Tell More, and Sell More.
AND ... we can write your Content and Blogs. Contact us at [email protected] for more information
ABOUT US.
If you’re a brand that dares to be different, craves attention, and wants to leave its mark on the world, then we’re your people. Let’s make some magic (and maybe a little mayhem) together.
Catering to over 5,000 retailers and businesses nationwide!
Our arsenal boasts skilled graphic virtuosos, strategic masterminds, and adept account stewards.?From inception to realization, we breathe life into your ideas, crafting visual marketing masterpieces that exude excellence. Let us not only materialize your vision but orchestrate an Omni-Channel approach that propels your retail empire or brand to unparalleled heights of success!
Contact us for a FREE Business and Retail Strategic Marketing Analysis. No Strings Attached, NO Sales pitch.
Just conversations, analysis, and suggestions
The process takes approximately one hour on the phone after we've researched your business, depending on the specific questions or help needed. Once we finish the process, we'll send you a detailed analysis of our thoughts, strategies, and tactics we believe can help your business.
WE'LL REVIEW?AND DISCUSS;
Website & Web Presence ??Social & Digital Marketing Platforms ? Brand Management?? ?Retail?Strategy ? Your Marketing, Advertising & Promotion Strategies & Tactics ?? Marketing Communications
Or any other discussion item you want to address.