OTTs – If it looks too good to be true, You’re probably being scammed - Part 2
Ehsan Ahmadi
CEO at VOX Solutions, Building solutions to turn pain points into opportunities | Capacity Media’s Power 100 | Juniper Research's Industry Mover & Shaker | MEF Member | GSMA Member | Forbes Member
Deep in the heart of the North Pacific Ocean is the Great Pacific Garbage Patch. This vast collection of plastic waste is believed to comprise 79,000 tonnes of debris across 1.6 million km2.?
Basically, it is a huge moving island of crap, and it's endangering marine ecosystems across the region. It shows what happens when you pump useless waste products into the system.?
There is, of course, a metaphor here for the enterprise messaging business.?
I'm talking about the various frauds carried out by rogue aggregators. Like the oceanic garbage island, these corrupt practices pollute everything they touch.?
One of the most corrosive frauds is SMS trashing, where aggregators terminate legitimate traffic before it reaches the MNOs. Another is artificial traffic inflation, in which fraudsters bill customers for ‘fictitious’ texts they generate themselves.
Well, here’s the bad news. Around a year ago, dishonest aggregators started combining SMS trashing with artificial traffic inflation.
Why did they do this? Simple reason: to be able to manipulate conversion rates.
For many OTT customers the conversion rate of texts in the most important metric of all. Fraudsters know this. Being able to manipulate these rates – without detection – puts them in a powerful (and profitable) position.
Now, this next-gen fraud is spreading across the industry. And it’s extremely worrying because it is so much more difficult to identify than previous scams.
According to some estimates, 2FA messages currently make up at least 80 per cent of all international A2P traffic.
Find out how it works and what we can do to eradicate it by reading the full article on VOX Solutions Blog.
Fraudsters are? always one step ahead ?? preventing and protecting the fraud is much easier? than the prediction. Cause MNO prevent the existing fraud and protect its network. In order to predict the fraud you need to have the case?
Vice President Strategic Partnerships - TOP 25 most infuential people in roaming, messaging and interconnect industry for two consecutive editions 2024 - 2022 by ROCCO
2 年This must be a mandatory article to be readed! really valuable information!
V.P. of Strategic Partnerships, Managing Director Africa at Vox Carrier
2 年The MNO doesn't have the time or resources to manage these challenges, and often the challenges come, known or unknown, through the MNOs' own established procurement selections. An MNO solution provider and focused technology partner with technology for resolution in real time of modern network traffic challenges brings proven better revenues and improves the total value of the network as a destination. The technology in use results, commercial volume MNO use cases, are hard to dispute - there is a Vox Solutions technology working today in commercial use to protect and grow not only A2P SMS and A2P voice revenues / monetize the total A2P channel for MNOs - but also to better protect and manage and monetize the total network traffic
?? Business Messaging | CPaaS | Contact Center | SMS | VoIP | WhatsApp / Viber /Apple BM Procurement & Sales
2 年Just looking at this picture we understand how many OTTs there are on market now. And this is definitely not a full list though.