OTT Platforms: No more first dates, it’s all about keeping the relationship going!

If content is king, one can easily assume that platforms are kingdoms. This kingdom is ruled by none other than the king.? In plain words, if an over-the-top (OTT) platform used content to acquire new viewers, it is now being used to retain it. One such example of this is Viacom18’s reality show Bigg Boss which is aired on its Hindi General Entertainment (GEC) channel Colors and Jio Cinema. In order to retain loyal followers of the show, the company has also rolled out an OTT version of the shoe called, Bigg Boss OTT.

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From deadline to headline! How Robo-reporters are taking over newsrooms?

One thing is for sure, artificial intelligence is here to stay and industries including the publishing business will have to find ways to not only survive but also partner to thrive. Yet there are concerns both at publishers’ end as well readers, who have an issue when it comes to the credibility of news reportage. One such concern which has been raised repeatedly by Partnership on AI (PAI -is a non-profit partnership of academic, civil society, industry, and media organisations ) partners is that there could be a situation where local newsrooms may deploy tools without fully understanding how the tools work and its implications.

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Google bowls a googly: Are third party cookies back in action?

With Google’s latest announcement of removing their former plan of deprecating the third party cookies and instead coming up with an alternative that has already been existing in the Google interface, just less highlighted, the company has clearly managed to put the world of martech to a standstill. “ After four years, they have shut down the project which leads to huge revenue wastage of all those companies that have invested in building customer data platforms and martech stacks. We also need to know that Google stopping the deprecation of cookies does not mean that privacy regulations are met.

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India’s Q-Commerce takes off! 75-85% growth expected as 5 million new users dash to the market, reveals Redseer report

Quick Commerce (Q-Commerce) is rapidly transforming India’s retail sector with its focus on fast delivery. This service, which promises swift access to groceries, gadgets, and more, has become integral for urban consumers. Last year, Q-Commerce grew by 70-75%, significantly outpacing traditional e-commerce.

According to Redseer, Q-Commerce is projected to reach a market size of $6 billion by FY 2025, with expected growth rates of 75-85%. This surge is driven by the addition of about 5 million new Monthly Transacting Users (MTUs) and a projected 20% increase in spending per MTU. The rise in spending is linked to increased confidence in Q-Commerce platforms and their expanding product range, including beauty items and home decor.

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Chai pe Charcha with BrandWagon

Weekends are all about downtime. After a week full of work to meet deadlines, everybody needs some breather to relax and recuperate. From watching a favourite web series to planning a vacation, weekends are designated as family and me time. Manoj Adlakha, founder and CEO, RedBeryl Lifestyle Services, talks to BrandWagon Online about his weekends, favourite vacation destination and more.

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Mars Wrigley says find jewel in the galaxy with its new Galaxy Jewel launch?

Galaxy, a brand under Mars Wrigley, has unveiled its latest gifting bundle for the festive season, featuring the new GALAXY Jewels. This product includes four flavours—Smooth Milk, Crispy, Caramel, and Dark Cream—each individually wrapped. It is available in two sizes, priced at Rs 299 and Rs 549.

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Beauty brands brushing it up with colour cosmetics

Colour me red, pink, mauve, brown and nude… This is what the beauty market’s mantra is, given the high demand for colour cosmetics. Attracted by the growth rate, even brands that started out as just skin care have ventured into make up.

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Nazara’s NODWIN eyes 5-7 acquisitions in the next few years

NODWIN Gaming, the esports subsidiary of Nazara Technologies, aims to acquire 5-7 companies in the coming years along with increasing its global presence from 22 to 40-50 office locations.

The gaming startup acquired Comic Con India in January this year and Singapore-based live events firm Branded last year. Some of the other companies acquired by NODWIN to date include Planet Superheroes, OML Live IPs, Publish Me Global and Ninja Global. “Our recent acquisitions of Comic Con India and Branded are part of our strategy to build a comprehensive portfolio that caters to the interests of the youth,” Akshat Rathee, co-founder and managing director, NODWIN Gaming told Fe.

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Game of the Week: Dream League Soccer 2024?

Dream League Soccer 2024, developed by First Touch Games Ltd. brings the classic game of soccer into virtual world. As per the claims by developers, it puts users to the heart of football action with fresh looks and new features. Available in both Android and iOS platforms, the game has 4.3 stars in the Google Play Store based on over nine million reviews at the time of filing this article.?

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As Google battles third-party cookiepocolypse will Open AI’s Search GPT break the deal?

After making a substantial name in the world of generative AI, Open AI is all set to venture into the world search engine, one that has been dominated by Google with 91.05% search engine market share within the holds of the company as per the data of last year from Statcounter.?

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